Eckler's wanted to gain a better understanding of our customers in order to execute our (marketing) campaigns more effectively.
Titusville, FL (PRWEB) February 26, 2013
Merkle, a leading customer relationship marketing (CRM) firm and the nation’s largest privately-held agency, announced it has been selected by Eckler Industries, Inc to manage its marketing database through Merkle’s specialty retail solution, IntelliBASE®. Merkle will support all 14 of Eckler Industries’ brands with the connected CRM platform. The relationship is illustrative of Merkle’s focus on serving the unique needs of the specialty retail industry.
Eckler Industries, Inc, the leading catalog and web source of automobile restoration parts and accessories, was looking for a CRM partner to support its internal marketing team in the build-out of its customer database, as well as campaign strategy, execution and attribution. Essential to Merkle’s scope of work is a centralized system for integrating customer data across the numerous Eckler brands. Through the IntelliBASE® solution, Merkle will aid Eckler’s in understanding its customer portfolio, executing campaigns and driving marketing strategy to accommodate Eckler’s growth within the automotive industry.
“Eckler’s wanted to gain a better understanding of our customers, their behaviors and their response and purchase histories, in order to execute our campaigns more effectively,” said Charis Gaines, Eckler’s Director of Marketing. “We were looking for a long-term partner that could build our database infrastructure to provide these insights and the tools necessary to act upon them. After extensive research, we knew that Merkle was the right partner, based on its strong industry reputation for quality and expert service, and for its unique solutions for specialty retailers like Eckler Industries.”
“We are honored that Eckler’s has entrusted Merkle with its database management and campaign execution initiatives,” said Rod Ford, SVP of Merkle’s specialty retail practice. “Eckler’s growth strategy includes an emphasis on corporate acquisitions that bring with them well-established customer bases. It is important that Eckler’s is able to integrate this rich data into its central customer database as quickly and completely as possible. The scalability of a connected CRM knowledge base built using Merkle’s IntelliBASE will accommodate Eckler’s growth, in terms of size as well as the integration of multiple disparate data sources.”
Merkle, a customer relationship marketing (CRM) firm, is the nation’s largest privately-held agency. For more than 20 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. By combining a complete range of marketing, technical, analytical and creative disciplines, Merkle works with clients to design, execute and evaluate connected CRM programs. With more than 1,600 employees, the privately held corporation is headquartered near Baltimore in Columbia, Maryland with additional offices in Boston; Chicago; Denver; Little Rock; Minneapolis; New York; Philadelphia; Pittsburgh; San Francisco; Hagerstown, MD and Shanghai. For more information, contact Merkle at 1-877-9-Merkle or visit http://www.merkleinc.com.
About Eckler Industries, Inc
Eckler’s Family of Automotive Parts Companies is the leading catalog and web merchant of restoration parts and accessories for Chevrolets including Corvettes, Classic Chevys, Impalas, Chevelles, El Camino, Classic Chevy Trucks; Ford products including Galaxies, Fairlanes, Torinos, Falcons, Rancheros, and the full range of Porsche and Mercedes vehicles. Eckler’s offers a wide product line including replacement and restoration parts, performance upgrade parts and accessories. The company primarily serves automotive enthusiasts who enjoy restoring classic cars and who place importance on maintaining the appearance and performance of their automobiles. For more than 50 years, Eckler’s has been supporting automotive enthusiasts across the globe.
Eckler Industries, Inc is owned by Baird Capital Partners. For more information about Eckler’s Family of Automotive Parts Companies, please visit one of their websites: