Dominion Dealer Solutions Improves Sales and Service Lane Prospecting with New MPG Tool

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Fuel cost comparison feature helps dealers make smarter trade-in decisions.

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With fuel costs sky-rocketing, dealers have been requesting a way to identify customers who can lower their overall monthly cost of ownership by taking advantage of manufacturers’ progress with fuel-efficient vehicles.

Dominion Dealer Solutions, an industry leader in equity data mining, automotive marketing, CRM, lead generation, reputation and inventory management, and a division of Dominion Enterprises, today released a new feature of its equity mining tool, DealActivator. The MPG tool is designed to give automotive dealers the instant ability to compare fuel costs between a customer’s current vehicle and trade-in options.

DealActivator mines the automotive dealership’s database for highly-qualified equity customers from sales and service, delivering daily data to the dealer. Through DealActivator, dealers can locate quality inventory at better prices, yielding higher gross and volume during the trade-in process.

This new feature actually calculates the fuel cost on the customer’s current vehicle and compares it to the fuel cost on replacement vehicles recommended through DealActivator. The MPG tool is now a standard part of DealActivator’s technology offered to auto dealers and OEMs nationwide. Because this tool aligns customers with new payment options that, combined with fuel costs, are lower than old payment options plus current fuel costs, it benefits current customers by providing them lower fuel trade options without sacrificing vehicle size or features.

“This new MPG comparison will take dealers to the next level. Customers are more educated than ever during the buying process and financially cautious. This tool arms the salesperson with intelligent information to deliver to the customer. Our equity mining solution not only speaks to payment but also to the overall life cost of the new vehicle,” said Lyndsey Rodriquez, director of equity mining solutions for Dominion Dealer Solutions.

“With fuel costs sky-rocketing, dealers have been requesting a way to identify customers who can lower their overall monthly cost of ownership by taking advantage of manufacturers’ progress with fuel-efficient vehicles. DealActivator 3.0 includes that solution,” stated Alan Andreu, general manager of equity mining solutions for Dominion Dealer Solutions.

DealActivator provides competitive advantages for local retailers by harvesting current customers from the DMS, creating a new sales initiative in the service drive, and then delivering the best possible prospects by pushing customers into the market early. DealActivator also makes contact with a retailer’s best customers by utilizing automated multichannel messaging that sends pre-qualified buyers directly to the showroom, thus driving significant revenue and ROI.

About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally, Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on Facebook, Pinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises
Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit

Media Contact:
Dominion Dealer Solutions
Peyton Hoffman
Media & Industry Relations
Peyton.hoffman (at) drivedominion (dot) com

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