[Those] who plan and execute rehabilitative programs designed to improve patient mobility and lessen pain are in high demand.
Corona, CA (PRWEB) February 23, 2013
The topic of physical therapy marketing is becoming more and more important as competition within the industry increases and the demand for physical therapy services rise. According to the US News & World Report, physical therapists earned a top spot on the list of "Best Jobs" this year reporting, “Thanks in part to an aging population, the medical professionals who plan and execute rehabilitative programs designed to improve patient mobility and lessen pain are in high demand.”
This increase in demand has spurred an increase in physical therapists moving into private practice and starting their own businesses. According to the US Census Bureau, the increase in number of Offices for physical, and occupational, and speech therapists and audiologists has grown 54.2% from 2002 to 2007. This increase has created more competition than ever before in the industry.
Marketing for prospective patients has become more challenging due to this increased competition. And along with the referrals from physicians declining, marketing trends have shifted away from traditional channels and more to consumers directly.
According to IndeFree Association, a national consulting group founded by James Ko a licensed physical therapist, the best marketing strategies include a diversified approach. Targeting consumers via internet, print advertising, and promotional events are becoming best practice for businesses wanting to prosper. Most physical therapists do not have formal business, marketing or advertising education, thus the need for learning and training is essential to gain a competitive advantage.
Most beginning physical therapy practices struggle financially and as a response to the situation IndeFree has developed a free resource for physical therapists in private practice. The website http://www.jamespt.com is a site dedicated to helping beginning and struggling practices. The site offers free physical therapy marketing ideas and resources on how to utilize free advertising channels and low-cost mediums to generate new patient business.
Just one of the examples shared through this site includes local internet directory advertising. More and more consumers are searching online for healthcare related services and local free directories are quickly becoming the main resource online. Big names like Google, Bing, MSN, Yahoo, Yelp, Craigslist and MapQuest offer some sort of free local directory advertising for businesses. There are over 50 free directories online that most physical therapy practices do not even know about. Most of these free directories offer maps, locations and directions to businesses making it easier for consumers to find the business. And for a small fee, businesses can upgrade their listing to gain even more exposure.
James Ko, founder of IndeFree Association, will be the main author on the blogs on the new site for physical therapists in private practice. He claims, “You don’t have to spend a lot of money these days to get the attention of people in pain. They are searching, you just have to be where they are looking.”