Cult Beauty Introduce Sunday Riley Colour Range to the UK

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Cult Beauty is extremely pleased to introduce Sunday Riley Colour to the UK. We exclusively launched her skin care line in April 2012 to great acclaim.

The make-up range, especially the complexion, has taken all the most effective skin care actives and added in mineral pigment, and the formulas are truly impressive.

Sunday had been considering adding a colour line, when she met Diane Kendal - make up mastermind behind runway looks for Proenza Schouler and Thakoon - at Jason Wu’s fall 2011 show and this was the final impetus she needed to get going.

Sunday Riley Colour is a collection of highly pigmented cosmetics that harnesses her signature mix of botanicals and ground-breaking biotechnology usually found only in skin treatments. It’s an astonishing range that not only decorates and enhances visually, it also improves the skin over time. The complexion and priming products cover immaculately for a polished luminous look, while generating breathable pockets across the surface.

THE CULT SELECTION

Effortless Breathable Tinted Primer

Top-seller Effortless Primer evens tone like a tinted moisturiser, creates an addictively porcelain texture to the skin, while boosting cell regeneration and plumping with anti-glycation peptides and hyaluronic acid. Silicone is a wonderful priming ingredient, but it can smother the skin and cause breakouts. In order to counter this Sunday added Rejuvenox, which keeps this perfecting primer completely ventilated and drenched in oxygen (so it’s like wearing no make up at all). It can be worn under foundation to make it a smooth, flawless surface for precise foundation application and extend makeup wear, or worn alone for a sheer, perfecting wash of color.

Liquid Light Breathable Perfecting Foundation

Sunday has employed a state of the art emulsifying system to create a silky-smooth, luminous foundation with medium, buildable coverage and an undetectable airbrushed finish. It has that lovely soft focus, light reflecting properties that one usually gets from mixing in a luminiser, as well as being water resistant so that even in hot, humid conditions it stays put without settling into fine lines.

This foundation combines anti-inflammatory, anti-ageing, skin brightening, anti-irritation ingredients more commonly found in treatments than finishing products including a photo-stable form of vitamin C - there are different forms of Vitamin C, if they are not photo-stable they can be amazing at night, but in the sunlight a chemical reaction occurs and changes it from an antioxidant into a free radical that actually ages the skin. Perfecting Foundation also contains the Nobel Prize winning ingredient Telomerase, which protects cell DNA from ageing, minimises fine lines, hyperpigmentation and improves the skin’s texture and resistance to UV rays.

Crème Radiance Breathable Ageless Foundation

With the consistency of a cream, this anti-ageing, hydrating foundation is brilliant for normal to dry skin types and the genius is that it provides full coverage but with the natural look and feel of a tinted moisturiser. The unusual love child of a foundation and a skin treatment, Ageless Foundation contains Teprenone, which extends cell lifespan by 1/3 (slowing the ageing process) Magnolia Bark, Tonka Bean and Probiotics calm redness, reduce inflammation and restores pH balance and Squalene and Hyaluronic Acid moisturise and keep skin supple.

Prismasilk Eye Color & Blush

Sunday Riley uses Air-milling technology, which evenly disperses the pigment throughout the shadow so that every application is consistent. The pigments are micro-ionized and perfectly spherical, which makes them feel creamy, easy to blend and incredibly longwearing. The 32 colours come in matte, satin, shimmer and metallic finishes and can be applied wet as an eyeliner or dry blended for an airbrushed finish. The blusher uses the same technology and comes in 6 tones.

Modern Lip Color

This nourishing lipstick contains a hefty dose of photo-stable Vitamin C, which helps prevent lip lines and collagen degradation. Long-wearing lipsticks are usually quite drying because in order to create a hardier lip colour it needs to add a stain. This one contains advanced pigment delivery system that attaches the color pigment to the moisturising base molecules of the lipstick, so the lipstick wears for four hours without drying the lips.

Soft Focus Finishing Pressed & Loose Powder

Talc free, this silky formula is air-milled and blended with perfectly spherical soft-focus particles; it absorbs oil over the day and blurs imperfections, without settling into lines. The final look is matte, pore-less, polished skin that stays that way through the day, even for very oily types.

Dry Touch Crème to Powder Concealer

This lightweight, crease-resistant concealer gives one the time and consistency to apply and blend, completely covering redness, blemishes, and dark circles, before it sets to a non-flakey powder finish. But it doesn’t just cover imperfections, it contains photo-stable vitamin C, which brightens dark circles and decreases hyperpigmentation from acne, scars, and UV damage while increasing collagen levels and repairing skin. This buildable formula also works brilliantly as an eye primer for long-lasting eye color.

For more information please contact Alexia Inge – alexia.inge@cultbeauty.co.uk 08456 529 521

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