Boston (PRWEB) February 07, 2013
Smarter-Companies announces the launch of an online community with new tools to measure intangible value, a learning exchange and a Smart Marketplace.
Mary Adams, President of Smarter-Companies said “Our purpose is to learn, build, share and collaborate with others about optimizing the value of intangibles. 80% of corporate value is attributable to intangibles yet until now there were few, if any, reliable tools to measure and quantify intangible capital”.
Today's organizations are about people, ideas, and things (intangible), not land, labor, and capital (tangible). Yet intangibles are not easily measured or quantifiable, so they are not given the attention and resources they deserve by many organizations. The reasons are many but it boils down to not understanding what you can’t see. Smarter-Companies has built the tools, the community, the marketplace and the educational support to help 21st Century businesses learn how to tap into their vast reserves of intangible capital.
Since launching the Smarter-Companies community this month, over 400 experts in the field have joined and engaged in creating collaborative value using the communities’ resources. . The community offers:
1. Tools - Members and site visitors can access open source and proprietary tools and learn ways to measure and quantify intangible capital. The tools include ICounts Index, ICounts Inventory, ICounts Graph and ICounts Training. Next month Smarter-Companies will begin providing the ICountant Certification Program to firms interested in developing their own ICounts consulting offerings to help their clients' firms recognize, quantify and monetize intangible capital. Contact Mary Adams for more information
2. Marketplace - The Smarter-Companies Marketplace is being designed as the means for suppliers to highlight their products and services to consultants and companies. Consider the planned marketplace as the "Amazon Marketplace" of products and services that optimize intangible capital. The marketplace is being built for Smarter Providers, people and companies who are members of Smarter-Companies
3. Content sharing: The community encourages members to share knowledge (content) so that the community can create a 360-degree learning environment. When the rate of change in knowledge increases so does the rate of interest. Interest is the dividend of sharing knowledge.
4. Collaborate With Others: Smarter-Companies is built on the principle of “Collaborative Advantage.” The basic idea of Collaborative (as opposed to Competitive) Advantage is that more our members work together, the more value they create together. Collaborative Advantage creates a win-win for everyone in the Smarter-Companies community.
The 21st Century demands new business paradigms and every business will need help shifting from a focus on tangibles to intangibles. Smarter-Companies invites everyone to help the marketplace learn, share and collaborate to create more value from being a Smarter Company. The journey starts here. Engagement is the only requirement.
About Smarter Companies: Smarter Companies is a marketplace for learning, building, sharing, tools, and knowledge to help organizations work smarter rather than harder. To learn more about Smarter Companies go to http://www.smarter-companies.com