fitlosophy and Four Influential Bloggers Use Social Media to GO RED for Women and spREaD the Word About Heart Disease

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The 3rd annual BLOG YOUR HEART OUT campaign uses the power of social media to encourage women to GO RED throughout February for National Heart Month.

fitlosophy inc., the Orange County, California-based fitness-minded company is pleased to support the American Heart Association for the third year by sponsoring a 4-week BLOG YOUR HEART OUT campaign. The campaign is designed to create awareness and to encourage people to use their networks to spREaD the word about heart disease and get women to GO RED. This silent-killer is still the #1 cause of death among women, more than all cancers combined, killing 1 in 3 women every day.

In addition to the company’s founder who will spearhead the campaign, fitlosophy selected four bloggers to share their personal stories in an effort to raise awareness using the viral power of social media methods such as blogs, Twitter, and Facebook. Readers will follow these women as they blog in an effort to drive women to GO RED online at GoRedForWomen.org.

  •     Angela Manzanares : founder + chief fitlosopher, Angela has a big HEART for helping others live life fit and is passionate about raising awareness about heart disease, which runs in her family on both sides.
  •     Nicole Nordli: mommy blogger with a passion for living healthy, Nicole writes for SkinnyMom.com on her Simply Made blog.
  •     Amie Hoff: personal trainer, fitness consultant, media contributor, public speaker and creator of the FitKit, Amie has made it her mission to help people everywhere understand how simple, healthy changes can have a big impact on their lives.
  •     Sahar Elhodiri Aker: Fitfluential ambassador and veteran TV news health reporter, Sahar runs fatfightertv.com - a fun and informative website featuring the latest news and videos on diet, fitness, and the obesity epidemic.
  •     Rachel Wilkerson: writer for media outlets such as SHAPE and Yahoo! Shine, Rachel writes about health, fitness, work, feminism, relationships, and life

Throughout BLOG YOUR HEART OUT the bloggers will be educating their fans and followers on the importance of a healthy, active lifestyle and encouraging women across the country to GO RED at GoRedForWomen.org. In addition to the 4-week campaign, fitlosophy is hosting the 3rd annual BLOG YOUR HEART OUT DAY on February 22nd where bloggers around the globe are asked to spREaD the word about this preventable disease.

"fitlosophy puts its heart into creating healthy-living tools, like its flagship product fitbook and new line of fit tools, which tracks fitness and nutrition; two elements critical in the prevention of heart disease. And, we are just as passionate about getting involved in initiatives that positively impact the health of women as women represent 90% of our customers," said Angela Manzanares, founder of fitlosophy, inc.

“We are grateful to fitlosophy for championing the fight against heart disease in women,” said Vyshali Rao, MD, Board Member, American Heart Association Greater Los Angeles, and cardiologist at Huntington Hospital. The BLOG YOUR HEART OUT campaign is a powerful way to create awareness and empower women to live heart healthy. We are pleased to have such a diverse panel of women to help us speak up about heart disease and reach more women with our lifesaving message," said Rao.

To learn more about this heart-felt initiative and meet our team of bloggers, go to http://www.getfitbook.com and click on BLOG YOUR HEART OUT.

About fitlosophy, inc.
Based in Orange County, California, fitlosophy offers a new approach to fitness with tools to set and achieve health goals. fitlosophy’s mission is to inspire people to live a healthy, active lifestyle by motivating and supporting them with innovative products, to redefine how people integrate fitness into their lifestyle, and to change the shape of our world - literally. The fitlosophy mantra: live life fit. Learn more about fitlosophy online at http://www.getfitbook.com.

About Go Red For Women
Since 2004, Go Red For Women has captured the energy, passion and intelligence of women to work collectively to wipe out heart disease — the No. 1 killer of women. We want millions of women across America to take heart disease personally. Go Red For Women engages women and the men who love them to embrace the cause. Healthcare providers, celebrities and politicians also elevate the cause and spread the word about women and heart disease. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit GoRedForWomen.org. Go Red For Women is nationally sponsored by Macy's and Merck & Co., Inc.

About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team up with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or join us, call 1-800-AHA-USA1 or any of our offices around the country, or visit heart.org.

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Kristina Godfrey
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