Rainleader Shifts Focus to Marketing for Technology Startups

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Rainleader — a Seattle-based firm — tailors its marketing services to technology startups.

Great companies tell a story — our job is to make sure it’s the right one.

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Since 2010, Rainleader’s marketing has transformed small and medium-sized businesses around the globe. The company helps clients connect with customers, increase loyalty, and boost satisfaction.

Many companies need marketing, but Rainleader's true forte is in technology startups. As a result, Rainleader is shifting its focus to companies in the technology sector.

Trent Scott, Partner at Rainleader, says, “We want to help tech companies stand out, make a ruckus, and challenge the status quo by being remarkable. Since many of the traditional variables (market, product, and pricing) are new or unknown, it presents a unique challenge."

Rainleader’s pinpoint focus on startup marketing targets burgeoning Platform-as-a-Service (PaaS) and Software-as-a-Service (SaaS) companies. It allows the firm to specialize in solving their unique problems and challenges.

Lasse Schou, CEO of Mouseflow (a web analytics tool), says Rainleader is, “instrumental to [its] growth.” The tool has become increasingly popular with more than 16,000 users across the globe.

Rainleader uses a four-step marketing approach — think, build, test, implement — much like software development. Rather than brute-force test to find ideas that work, Rainleader builds customer validation in as an integral part of the process.

The company is recognized by the American Marketing Association, is a Certified Partner at Bing and Google, and is rated “A” by the Better Business Bureau (BBB).

To get help with your project or learn more about startup marketing, call Rainleader at +1 (855) 724-6532 or visit http://rainleader.com.

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Trent Scott
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