WPS Health Insurance, a Leading Provider of Individual Health Insurance, Begins American Heart Month with Go Red for Women

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Insurer promotes heart disease awareness all month long

WPS is Wisconsin's leading not-for-profit health insurer.

WPS Health Insurance, Wisconsin’s leading not-for-profit health insurer and provider of affordable group and individual health insurance, is participating in the American Heart Association’s 10th annual “Go Red for Women” campaign on Feb. 1.

Go Red for Women is promoted locally by the South Central Wisconsin Chapter of the American Heart Association. WPS employees will join Americans across the country to celebrate National Wear Red Day® to increase awareness about heart disease, the No. 1 killer of women.

“Go Red for Women gives us a great opportunity to raise awareness among our employees and our community about heart-related illnesses that can strike women,” said Christine Russell, vice president of government relations for WPS and chairperson of the Go Red for Women luncheon.

WPS employees were invited to participate, along with others in the Madison community, in the Madison Goes Red Lighting Party on Jan. 31 at the Overture Center for the Arts to kick off American Heart Month. In addition, outdoor lighting on the WPS campus has been changed to red for the month of February.

About WPS Health Insurance
Founded in 1946, WPS is Wisconsin’s leading not-for-profit health insurer, offering affordable individual health insurance, family health insurance, high-deductible health insurance, and short-term health plans, as well as flexible and affordable group plans and cost-effective benefit plan administration for businesses. The WPS Medicare division administers Part A and B benefits for millions of seniors in multiple states, and the WPS TRICARE division serves millions more members of the U.S. military and their families. In 2012, the international Ethisphere® Institute named WPS one of the World’s Most Ethical Companies for the third straight year. WPS is the only health insurance company to earn this distinction multiple times. For more information about WPS Health Insurance, visit http://www.wpsic.com.

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Tami Gilbertson
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