Franck Muller’s World Presentation of Haute Horlogerie: the 21st Edition was an Absolute Success

Share Article

The World Presentation of Haute Horlogerie (WPHH) racks up the stellar performances. After an unforgettable 2012 show at the Forum Grimaldi in Monaco, the 21st edition of this impressive event hosted by Franck Muller from January 20th to the 25th 2013 fulfilled all its promises amidst the glamorous setting of Watchland in Genthod (Geneva).

News Image

The 21st edition of the WPHH lived up to all the expectations of the world’s high watchmaking aficionados. For six straight days, the most exceptional timepieces captivated the attention of more than 2,500 professionals and international journalists. The variety of the magnificent range of the Franck Muller collections was on display for the first time in more than 600 square meters of fully dedicated exhibition space; highlighting the vast savoir faire of the group in Haute Horlogerie as well as it’s creativity in case designs and the uniqueness of its dials. There was a privileged spotlight on the group’s nine brands – Franck Muller Jewellery, Pierre Kunz, ECW, Rodolphe, Barthelay, Backes & Strauss, Martin Braun, Pierre Michel Golay, Smalto Timepieces – and their partners Cvstos and Roberto Cavalli.

A premiere showing of watchmaking excellence

Beautifully showcased in a chic, streamlined decor, Franck Muller’s latest creations sparked keen interest from the elite connoisseurs of unusual timepieces. The spectacular Tourbillon Rapide Thunderbolt deserves a special mention for being named the 2012 Technical Breakthrough by Singapore’s trade magazine Revolution. Entirely designed and manufactured in Geneva, this hand-crafted technical masterpiece claims to be the world’s fastest tourbillon with a blistering rotation completed every 5 seconds.
One of the show’s other superstars was the Iron Croco, rounding out the alligator collection with a steel version that reveals exquisite harmony in which the face seems to be one with the alligator wristband. The refinement of its case and the extremely detailed metal work make it the ideal wristwatch for the modern man, who enjoys turning originality into a distinguishing value. Another highly praised headliner was the sublime interpretation of the Franck Muller brand’s concurring spirit, the new GPG Conquistador Cortez. Part of the GPG Conquistador collection specially created for the 2009 Singapore Grand Prix, it perfectly illustrates the Franck Muller house’s emblematic rigor and precision in the delicate art of watchmaking. This miracle of technology and esthetic appeal respects this collection’s adventurous, competitive spirit with a minutely crafted titanium case. All three variations of this remarkable timepiece – central seconds and date display, stop watch and tourbillon –were on display at the exhibition.

A festive yet refined event

In keeping with its reputation, the WPHH once again impressed the many visitors who came from all around the world, lured by the festive yet refined ambiance of this now must-visit ultra-high-end trade show. Beyond the pleasure of discovering rare and never-seen-before models, the WPHH consistently proves its extraordinary sense of how to host an unforgettable event – from delicious treats in the restaurant to the stylish lounge where guests can enjoy a breath-taking view of Lake Geneva. A truly singular brand that stands by its independent, trailblazing spirit and unwavering quest for perfection, Franck Muller has clearly succeeded in making the WPHH a capital of watchmaking excellence.

Franck Muller

Founded in 1991 by the talented young watchmaker Franck Muller, in partnership with the Haute Horlogerie specialist Vartan Sirmakes, the Franck Muller brand has become, in just over twenty years, a true reference in the luxury timepiece industry thanks to its outstanding technical know-how and innovative designs. Today the company has more than 50 patents, 40 exclusive shops around the world and 7 production sites in Switzerland.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Neha Toshniwal
Franck Muller
+41 22 959 88 88
Email >
Follow us on
Visit website