Phones 4u announces first availability of new BlackBerry Z10 smartphone in white

Phones 4u announce the availability of the new BlackBerry® Z10 smartphone in both white and black colour models. Consumers wanting to get their hands on the new BlackBerry® 10 smartphone can visit Phones 4u now.

(PRWEB UK) 5 February 2013

Phones 4u today announced availability of the new BlackBerry® Z10 smartphone in both white and black colour models. Consumers wanting to get their hands on the new BlackBerry® 10 smartphone can visit Phones 4u now. The white model will be available first from Phones 4u.

Customers will also be able to purchase the white or black model from 9am on 31st January online at Phones 4u. The first 250 customers to purchase a new BlackBerry Z10 from Phones 4u online will also receive a 64GB BlackBerry PlayBook.

Scott Hooton, Chief Commercial Officer at Phones 4u comments: “We have a longstanding heritage in offering BlackBerry smartphones to consumers and especially in securing BlackBerry colour exclusives for our customers. We know there’s a huge appetite for BlackBerry smartphones, and a large proportion of our customer base in early 2013 will be returning BlackBerry customers looking to upgrade their handset with Phones 4u. We’re extremely excited to be launching the highly anticipated BlackBerry Z10, which promises to offer a completely new mobile experience, and we look forward to welcoming customers into our store to get their hands on the BlackBerry Z10 in white before anyone else.”

BlackBerry® 10 is a re-designed, re-engineered and re-invented platform that creates a powerful and unique new mobile computing experience. BlackBerry 10 gives customers a faster and smarter experience that continuously adapts to their needs. Every feature, every gesture, and every detail is designed to keep customers moving and includes advancements such as:

Peek and Flow into the BlackBerry Hub – A new mobile computing paradigm where what matters to customers is always one swipe away

Keyboard – Understands and adapts to customers, so they can type faster and more accurately

BBM™ (BlackBerry® Messenger) – Allows customers to share anything with the people that matter to them in an instant

BlackBerry® Balance™ technology – Protects what is important to customers

The BlackBerry Z10 is available in both black and white at Phones 4u, free from £36 a month on contract, on a choice of networks.

Notes to Editors

*Free 64GB BlackBerry PlayBook available on £36 and above tariffs only

About Phones 4u

Phones 4u is an independent mobile retailer, offering all networks and smartphone brands and market leading choice and value. It is part of the Staffordshire-based 4u Group, and the Group CEO is Tim Whiting. Leading the way in the mobile industry through its excellent customer service, award-winning advertising and differentiated in-store experience, Phones 4u has over 600 stores in the UK and is still growing. It has recently completed a refresh of its entire store estate, with the focus now on interactivity and making the product the hero. Phones 4u employs circa 6,000 people.

Phones 4u is a truly unique brand within the mobile sector, with a distinctive youthful customer base. Awarded ‘Best High Street Retailer’ and ‘Shop Idol’ at the Mobile Industry Awards 2012, it is renowned for its success in delivering great customer service and for having exceptional knowledge of mobile products. Judges also recognised Phones 4u as being the best at motivating its people, having the best range of innovative products and services, having the most compelling and effective store formats, delivering effective marketing campaigns and demonstrating strong commercial performance.

Passionate about its customers and committed to delivering award winning customer excellence every time, Phones 4u has made its customers’ needs the foundation of its business behaviour. Phones 4u was the first mobile retailer to implement NPS and led the industry in making staff accountable for the way they sell and is known for running the largest Ofsted accredited retail apprenticeship programme in the UK. Significant investment in the training and development of its people along with a ‘unique to the high street’ customer consultation process, delivers quality staff, unrivalled mobile expertise and advice tailored to individual customers’ needs. As a result, 1 in 4 new contract smartphones sold on the high street are through Phones 4u. For more information, visit

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