Bohemia, NY (PRWEB) February 01, 2013
On February 1, 2013, Spartan Race founder Joseph Desena responds to an article in Marketing Magazine detailing the race’s partnership with leading athletic wear company Reebok to design a line of clothing.
According to the article published by Marketing Magazine, Reebok has adopted global partner rights with Spartan Race to develop a line of clothing suited for the recently popular sport of adventure racing.
The article said that on Jan. 22, Spartan Race announced the signing of a multi-year title sponsorship with Reebok at a live event in New York’s Times Square. The event showcased a demo of obstacles that racers must overcome in each race. Some of these obstacles included a rock wall, a rope climb, a barbed-wire mud pit and a tube to crawl through.
New York actress Brooklyn Decker and former New York Giants player Tiki Barber were counted among those in attendance to show support for Spartan Race’s hundreds of contestants and to challenge some obstacles themselves.
The event promoted the partnership, announcing to racers that Reebok is now the official apparel, footwear, and accessory supplier for the global death racing organization.
Spartan Race founder Joseph Desena said he was proud to announce the partnership with Reebok. “When Spartan Race decided to partner with Reebok, it was due to a mutual feeling that fitness inspires people to challenge themselves to be the best they can be,” Desena said. “Reebok knows that and strives to promote that self-realization through their products. Partnering with them was a perfect fit.”
As a frontrunner in one of the world’s fastest growing sports, the article concluded that Spartan Race, the leading "death race" organization, is hosting a series of events in Australia in February.
Spartan Race, voted Outside Magazine’s Best Obstacle Race in 2012, is the world’s leading obstacle race series and the first of its kind to have global rankings. Spartan Race is a timed event series featuring races at three escalating distances in locations worldwide that culminate in a World Championship Finale with cash and prizes for the champions. While featuring competitive elite heats, Spartan Races are for athletes of all levels and abilities and are geared towards ripping people off their couches and into the outdoors.