Gil Lec Electrical Wholesalers Plan to introduce more Product Specific Websites after success of Extractor Fan World

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After witnessing Extractor Fan World increase its revenues almost overnight, Gil Lec Electrical Wholesalers are planning to introduce more product specific websites.

Every business wants a show stopping website. One that wins plaudits for look and feel and of course, one that looks better than their competitors’ websites – but is this essential?

Particularly in highly competitive markets, companies are forever looking over their shoulders at their rivals to see what they’re doing and how they can steal a march on them. It is often thought that one way to do this is to have a stunning looking website that is loaded with the latest widgets, however isn't this simply an instance of taking their eye off the main prize, i.e. getting the sales in?

The alternative to a custom-built website is one created via a ready made ecommerce template. Web designers may scoff at this suggestion; however there are many benefits to taking this approach. Extractor Fan World’s site, for example, was constructed using a very simple and cheap template but in just over a year is now turning over £50k a month.

“When considering putting together a new website we weighed up both options – custom-built versus readymade – and the latter won hands down,” said Martin Kamenicky from EFW. “The first, most obvious advantage is cost – there’s no need to pay for expensive software or professional designers - We simply pay £20 a month for the template and another £10 for the API which allows us to integrate it with our stock and accounting software.

“It was really quick to set up too as we weren’t starting from scratch – you choose from a huge selection of templates, cutting out completely the huge amounts of time normally spent going back and forth with designers.

“Perhaps the most important reason why an ecommerce template worked for us though is that they are developed with both the end user in mind, (our clients) whocan navigate around our site really quickly to find exactly what they are looking for – and us, the non-IT owners of the site who look after it. Based on our experience I’m definitely an advocate of ecommerce templates.”

Even for those not used to working with content management systems, using many of the new ecommerce templates is really simple – the options are presented in a language technophobes would understand – plus the step-by-step instructions are easy to follow. When the time comes for a change of look, this can also be achieved quickly and efficiently and doesn’t involve more expense on web designers and delays while waiting for the new design to be unveiled.

After the unrivalled success of Extractor Fan World, Gil Lec Electrical Wholesalers are now considering implementing a range of product specific websites to increase revenue across their range of products.

Extractor Fan World has over 25 years' experience in supplying fans to both trade and end user customers. To find out more visit

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Darren Gilbert
Gil-Lec Electrical Wholesalers Ltd
01494 790 460
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