Cambridge, MA (PRWEB) February 27, 2013
dwinQ, a social media product placement company, activated three Dirty Girl Mud Run events in February that generated over 11,000 Facebook posts and nearly 1.4 million impressions on the social network. Over 6,000 women ran, walked, and crawled the five kilometer mud filled obstacle courses in San Francisco, San Diego and Las Vegas.
“Dirty Girl Mud Run, is the original women-only national mud run series. An un-timed, wild and fun obstacle course that welcomes women of all ages and athletic abilities, Dirty Girl Mud Run challenges women to break from their routine for a day, get out of their comfort zones and accomplish something new. Because it is a highly social event, dwinQ’s social sharing platform allows the Dirty Girl participants real-time sharing of event photos with friends and family. And, it’s free to the participants. We think muddy pictures with friends are just one of the many things that set Dirty Girl apart,” commented Dirty Girl’s Chief Marketing Officer, Kent Ebersole.
dwinQ Marketing Manager Emily Hertz commented, “A Dirty Girl Mud Run transforms a weekend tradition into a day for women to bond, complete with smiles and mud. The women work as a team to navigate the muddy obstacle course, and dwinQ enabled them to share the experience in real-time with their Facebook friends. This made it more fun for the Dirty Girl participants as they gathered "Likes" and "Comments" from friends. At the same time it delivered endorsed Facebook impressions and social media engagement for Dirty Girl. It was a win-win.”
Dirty Girl Mud run attracts thousands of women in each city it stops in, and half a million women are expected to participate in events across the county in 2013. Check here (http://www.godirtygirl.com) for a Dirty Girl Mud Run near you.
About the Dirty Girl dwinQ Activation
The start and finish lines included RFID enabled photobooths connected directly to Facebook that posted free photos for runners. Other stations enabled runners to automatically share discounts off of future run registrations with friends on Facebook at the start line to let their friends know they were about to start. Included throughout the obstacle course were roving photographers taking action shots that also uploaded to automatically to Facebook.
About Dirty Girl Mud Runs
Dirty Girl's mission is to create opportunities for women to have fun and step outside of their comfort zone in a social environment. In addition, they aim to deliver $500,000 in support of the National Breast Cancer Foundation by the end of 2013.
dwinQ transforms event guests into social media brand champions for the world’s leading event and sponsorship marketers. dwinQ leverages fun guest interactions to automatically generate social media posts delivering endorsed brand impressions, and social media product placement. dwinQ, based in Cambridge, MA has activated some of the world’s largest event venues with social media and photo sharing including golf’s U.S. Open, the Olympic Games, Paris Motor Show, America’s Cup, Formula One and six ski mountains operated by Vail Resorts. http://www.dwinQ.com