Art and Furniture Combine to Help Charities

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Drift Studio announces an upcoming line of “Hope Chests” to raise money for charities.

L.I.F.E. Line Change Purse

Drift Studio collaborates with L.I.F.E. Line, a CTC International Program

"I thought the L.I.F.E. Line designs were wonderful and a perfect fit for our furniture,“ said Brent Starck, founder of Drift Studio.

Drift Studio is an incubator for product ideas, an art studio, and a gallery located in a restored cheese factory just outside of Madison, Wisconsin in the village of Mount Horeb. Their flagship product, the Riff System, is a modular furniture product which uses panels printed with artwork to create the possibility for unlimited furniture creations.

Drift Studio will be partnering with select charities to promote an awareness for their causes by creating and selling furniture pieces utilizing the organizations' brand assets and designs. The first series of furniture will be “Hope Chests." A play on words - yes - but the chests are also high-quality, functional pieces – blurring the line between art and furniture.

"The idea to work with charities came to me when I saw L.I.F.E. Line’s coin purses for sale in a Whole Foods grocery store. I thought the designs were wonderful and a perfect fit for our furniture,“ said Brent Starck, founder of Drift Studio. Starck contacted L.I.F.E Line, a CTC International Program, and pitched the “Hope Chest" idea and they were immediately excited about the prospect.

Currently, a Drift Studio and L.I.F.E. Line collaboration is underway. The first designs are being finalized and will grace the panels of “Hope Chests" this February, 2013. Expect an appearance of adorable African animals printed upon a piece of furniture that will not only be a prized possession but a vehicle for good. “We think these 'Hope Chests' will be a good thing for all involved... we hope,” says Starck.

Visit to learn more and to sign-up to receive an email notification as soon as the Hope Chests are available. Information about L.I.F.E. Line can be found at

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