Sports Instructors in Australia Industry Market Research Report Now Updated by IBISWorld

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The Sports Instructors industry has experienced moderate growth over the past five years as it faces extensive competition from the general fitness industry. For this reason, industry research firm IBISWorld has updated its report on the Sports Instructors industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

Sports participation has declined in Australia

The Sports Instructors industry has experienced moderate growth over the past five years as it faces extensive competition from the general fitness industry. According to IBISWorld Industry analyst Jeremy Edwards, ‘sports participation has declined in Australia and an increasing amount of participants are turning to non-organised sport as time constraints and low discretionary income over the period have provided disincentive for the industry’. Health consciousness declined during the global financial crisis, particularly in 2008-09 as pressing financial constraints took precedence for consumers. The industry benefited from increased capital expenditure from state and local government over the past five years as the government responded to faltering private investment. The industry has grown by a compound annual rate of 1.0% over the five years through 2012-13 and further growth is expected. The 2012 London Olympic Games are expected to promote additional demand in 2012-13, revenue expected to increase by 2.7% to be worth $579.7 million.

The outlook for the industry is relatively similar to the previous period. ‘The industry will likely continue to face hindrances such as competition from substitute activities and stagnant sports participation’, says Edwards. The industry is expected to market to younger generations more than previously, as sport participation is marketed as a preventive measure to many health problems in later life such as obesity. Over the five years through 2017-18, industry revenue is expected to increase marginally. The industry is expected to perform slightly better as the absence of an economic slowdown will result in higher household incomes and discretionary spending. Revenue volatility is therefore also expected to improve over the next five years.

The Sports Instructors industry is extremely fragmented with no major players. Market share concentration is low. Sports instructors work in a highly diversified market in sports choices and level of coaching. Many operators in the industry work only in a part time capacity in addition to other jobs or university studies. Sports instruction is typically considered by participants to be an enjoyable job and therefore workers are often not disinclined to work some coaching jobs in addition to vocational work. The largest and most influential organisations in the industry are the AFL and industry associations such as Swim Australia, PGA Australia, Tennis Australia and the Football Federation Australia. Market share concentration is not expected to increase over the next five years, as the diverse range of sports in Australia is expected to increase and the wide range of population dispersion in the country prevents large businesses from earning significant revenue.

For more information, visit IBISWorld’s Sports Instructors report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

This industry provides non-vocational instruction in sporting and physical recreation activities and physical recreation activities. The industry does not include fitness instructors.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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