Gamification Approach that Brings Greater Customer Focus to Australian Organisations Launched by Genroe

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Internationally proven business game approach released in Australia.

Business game based approaches to improving customer focus and centricity have achieved great success in Europe, with hundreds of games being run every year. They are now being launched in Australia so local businesses can take advantage of this unique approach.

Changing an organisation’s culture to become more customer focused is a complex and difficult task, which is prone to failure; unfortunately delivering the customer vision and message can become lost in the execution itself.

TacticTravel, is a customer focus business game and was officially launched in Australia in January 2013 by Genroe. TacticTravel helps businesses to embed customer focus principles into their organisation’s culture. Businesses use TacticTravel because of its un-conventional method of active learning and coaching; the game based approach is more effective, interesting and interactive for employees than lectures, workshops and simulations.

To celebrate the launch, Genroe is hosting a Free* TacticTravel Demonstration session on 27 February 2013. Visit the Genroe website to learn more and register for this demonstration session (

“Finally we can showcase to Australia this exciting, innovative and effective culture changing methodology” said Adam Ramshaw, Director of Genroe. “Many businesses want an effective way to embed customer focus principles into their company. We’re thrilled to be able to provide this unique gamification based approach to Australian businesses.”

“We are very happy to launching be TacticTravel in Australia via Genroe. TacticTravel has been proven to help European businesses become more customer focused and drive greater customer centricity. I have no doubt it will do the same in Australia” said Ruud Verduin, CEO of CustomerGames, the developers of TacticTravel.

Live interactive business games are a new approach for some organisations. View this short video of the game in action:

*Subject to attendees fulfilling qualification criteria.

About Genroe

Headquartered in Sydney, Australia, Genroe helps clients to listen to their customers; measure delivery performance and drive improvement. Banks, insurance companies, IT companies and others have used Genroe’s customer management services and tools to improve customer experiences and drive higher revenues.

Contact: Adam Ramshaw (+61 416 040 566, aramshaw(at)genroe(dot)com(dot)au)

About CustomerGames

CustomerGames specialises in the development of business games, serious games and effective workshop formats. Our games are often used in change processes. Because of the playful and participative character the message gets across much more effectively than with presentations or regular workshops.

Contact: Ruud Verduin (ruud.verduin(at)customergames(dot)nl)

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