Sales Training Experts Pareto Law Introduce ‘The Pareto Effect’

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The UK’s largest sales training organisation opens 2013 with a new image as the company unveils its new branding.

Pareto launches 'The Pareto Effect'... in all its various forms.

Pareto is continuing to expand and grow rapidly, increasing and diversifying our offering across the sales arena. It was important to us that the new brand recognised and portrayed this.

The UK’s largest and most successful sales training and sales enhancement organisation has undergone a make-over, officially launching their new branding ‘The Pareto Effect’ this week.

The modernised and clean-cut look has been designed to deliver clarity and unify the four key elements of the business: sales recruitment, sales training, executive sales recruitment and sales transformation. The new brand derives its name from a simple concept: the effect or impact Pareto can have upon the businesses and individuals who utilise the Pareto offering, ranging from performance and ROI to sales, profits and career prospects. As Pareto summarises it, “The Pareto Effect: it’s about taking something and making it better.”

Bold and dynamic, the brand uses simplistic images to demonstrate the transition and effect that occurs through The Pareto Effect, summarised by a single statement. By example, the recruitment area of Pareto uses the images of a single lemon and a cherry, summarised by the tagline, “You get good sales people because we don’t pick any bad ones.” For sales transformation and assessment, the images used are a lump hammer and a scalpel, portraying the concept of taking something blunt and clumsy, and transforming it into something sharp and precise. For this area, the statement “How to measure whether you have the sharpest tools in the box” is used.

“The new branding has a very pragmatic and direct feel,” explains Marketing Director Paul Drew.

“Strong colours and simple images along with direct wording cut through the jargon and tell our clients and candidates exactly what we offer. At every point, we try to provide evidence of what it is we can do, using client testimonials, candidate success stories, video testimonials and more. At the same time, we’ve tried to bring together the four key elements of our business and build consistency across the brand. Pareto is continuing to expand and grow rapidly, increasing and diversifying our offering across the sales arena. It was important to us that the new brand recognised and portrayed this.”

The company summary, featuring in the new Pareto Effect brochure, outlines the new message.

“The Pareto Effect can be experienced in many ways. If you’ve either been recruited or trained by Pareto Law, The Pareto Effect is the feeling you get deep inside when you know you’re the one to beat. If you’ve hired from us, The Pareto Effect is the knowledge that you’ve got the sales superstar on the payroll […] The Pareto Effect is tangible. It is very real. It can have a remarkable, measurable effect upon your business. And it is only available from the UK’s biggest and most successful sales, recruitment, training and enhancement company: the authority on sales, no less, since 1995. Pareto Law.”

The Pareto Effect now features in all marketing collateral, training materials and communications, and will also come into effect on the organisation’s new website, to be launched in the forthcoming months.

About Pareto Law:

Pareto Law is the UK’s biggest and most successful sales enhancement company: the authority on sales, no less, since 1995. Pareto brings companies the 20% of the sales team that makes 80% of the difference.

The Pareto Effect can be experienced in many ways and it can have a remarkable, measurable effect on your business. Pareto delivers this effect through four key elements – Sales Recruitment, Sales Training, Executive Recruitment and Accolade Sales Transformation, the assessment and accreditation service that delivers sales excellence.

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