Social media has evolved from being a portal to meet people to being one of the most profoundly influential marketing and sales tools.
Past News ReleasesRSS
Toronto, ON (PRWEB) February 01, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, recently announced that it has introduced new services to help clients increase search engine optimization (SEO) awareness and rank higher on search engine results pages (SERPs) with Pinterest.
Since it was first launched in September 2001, Pinterest has grown to over 25 million users; in 2012, Pinterest was the most-searched trending topic in Canada. A virtual pinboard-style photo-sharing site, Pinterest is used by subscribers to share their favourite things through images, including interests, hobbies, recipes, stores, and so on. In addition, users discover new ideas by visiting other Pinterest accounts.
According to the experts at Numero Uno Web Solutions, small- and medium-sized businesses can integrate a social media site like Pinterest into their SEO campaign to increase brand awareness. Pinterest is all about the visual aspect of marketing. To stand out, users need to share unique content with relevant captions and taglines. As a result, Pinterest users are more likely to “like” or “re-pin” images to their own profiles.
The SEO experts say that to increase brand awareness, businesses should set up a Pinterest business account, using their name, corporate logo, products, and services. To protect the integrity of corporate images, businesses should ensure that each image is watermarked with their company name. That way, the brand is front and center, and it will be connected to the image when it is “repinned.”
“Social media has evolved from being a portal to meet people to being one of the most profoundly influential marketing and sales tools,” says Marco Reuter, Business Development Manager at Numero Uno Web Solutions. “Social marketing tools like Pinterest actively work to get interested visitors to click through to a particular site. When search engine algorithms, like Google, find a site with lots of backlinks, it concludes that the site provides quality information and should be rewarded with a high ranking.”
The Numero Uno Web Solutions experts note that even on image-heavy social media sites like Pinterest, copy and keywords are still important. That’s why it’s important to include relevant keywords in the company profile and description; and to include a backlink to the corporate site. It’s also imperative to add backlinks to all of the company’s images. Google will acknowledge the repinned images as valuable backlinks, which in turn, helps increase SEO and build rankings on SERPs.
Reuter adds, “Some estimates suggest that search engine algorithms give backlinks the vast majority of weight when calculating a web site’s ranking. While Pinterest can’t replace a traditional online SEO marketing campaign, an active presence on social media sites can help a small- or medium-sized business to expand its visibility, generate increased traffic, and turn qualified visitors into return customers.”
To learn more about Numero Uno Web Solutions’ new services visit the company’s web site at http://numerounoweb.com/sitescore/index_2.html.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/index_2.html. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).