Social Media Agency fishbat Offers a ‘J.C. Penney’ for Consumer Thoughts

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After reports of J.C. Penney’s decline in store sales during the holiday season, social media agency fishbat offers the department store giant advice on social media marketing.

On, February 2, 2013, digital marketing agency and winner of Best Social Media Agency of Long Island fishbat, evaluates J.C. Penney’s social media marketing.

Reports of J.C. Penney’s decline in sales over the holiday season has shown troubled times for the department store giant.

According to Forbes, J.C. Penney, a department store mogul for the last 110 years, has shown record decline in sales trailing behind such retail corporations as Best Buy and Amazon.

According to the article, in 2012, Penney’s same-store sales decreased more than 20 percent, the store also posted a $203 million third quarter loss. “JCP’s stock price has likewise taken a nosedive,” reports The Dallas Morning News.

According to a report conducted by Consumersphere, “the volume of JCP social media chatter was consistently lower than other retailers like Amazon, Macys, Target, and Best Buy heading into Black Friday.”

“Sentiment surrounding JCP has been overwhelmingly neutral,” says Consumersphere CEO Patrick Furey. In the Consumersphere analysis, “JCP has the lowest positives and highest negatives as a percent of total versus others.” The analysis contains discussions from all social media platforms such as reviews, blogs, forums, Facebook, and other sources.

Digital marketing agency fishbat, winner of Long Island’s Best Social Media Agency Award, says that J.C. Penney needs to up their game within the social media realm.

“There are plenty of tools to compete against such large competitors,” comments Sida Li, VP of Internal Operations at fishbat. “The numbers don’t lie. The more engagement that you can exhibit during the times of the year that count the most will bring your company revenue.”

Li also commented on their spokesperson Ellen DeGeneres with positive remarks. “Ellen was the best move that J.C. Penney could make. Having such a colorful and real figurehead for your brand helps tremendously but your work doesn’t end there.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.

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