Chicago, IL (PRWEB) February 01, 2013
Raymond R. Burke, the E.W. Kelley Professor of Business Administration at Indiana University's Kelley School of Business and founding director of the school's Customer Interface Laboratory, has been named editor-in-chief of the Journal of Shopper Research.
The publication, formerly known as the Journal of Marketing At Retail, available both in print and online, is regarded as the leading peer-reviewed, academic research journal in the areas of shopper behavior, shopper insights, in-store and shopper marketing.
As editor, Burke will help steer and define the editorial voice and direction of the journal. The search and selection process was conducted by Point of Purchase Advertising International President Richard Winter, with approval coming from the JSR editorial review board.
"The Journal of Shopper Research is of the utmost importance to POPAI and the shopper marketing industry," Winter said. "Identifying the perfect person to drive the journal forward and cultivate an environment of shared knowledge and deeper insights into today's shopper for both academics and practitioners was critical for us, so it is with great excitement and anticipation that we introduce Raymond Burke as our incoming editor-in-chief."
"As the discipline of shopper marketing continues to grow and the proliferation of shopper behavioral data and insights expands, it is vital that there is an effective communication vehicle to house and disseminate this knowledge," Burke added. "The JSR is in a position to lead a resurgence of shopper marketing expertise and influence in both academic and corporate settings. It is certainly an honor to play a role in making that happen."
Burke's research focuses on understanding the influence of point-of-purchase factors -- including new products, product packaging, pricing, promotions, assortments, and displays -- on consumer shopping behavior. Prior to coming to Kelley, he served on the faculties of the Harvard Business School and the University of Pennsylvania's Wharton School.
He has consulted for a number of leading consumer goods manufacturers, retailers, and service companies and his virtual shopping technology has been used by market research firms around the world. Burke's articles have appeared in various professional journals, including the Harvard Business Review, the Journal of Consumer Research, the Journal of Marketing, the International Journal of Research in Marketing and Marketing Science.
Burke also is co-author of the book, "ADSTRAT: An Advertising Decision Support System." He recently was recognized by CNN/Fortune as one of the top 50 business school teachers in the world.
The JSR welcomes interdisciplinary work, papers with multi-method approaches, articles on global issues in shopper research, and manuscripts involving multichannel interactive marketing approaches. Submissions of manuscripts for consideration in upcoming issues of the JSR are ongoing. Papers and cases are to be submitted via email for review to Managing Editor Gregory Smith at gsmith(at)popai(dot)com.