John Lewis offered the best price for toys this Christmas.
Windsor, Berkshire (PRWEB UK) 2 February 2013
The retail pricing intelligence business Cogenta has released an industry report looking at the price position of the top UK retailers. The report groups the retailers in each category showing the price position with added comments on the findings. The analysis highlights findings such as HMV being 18% more expensive than Amazon over Christmas and John Lewis being considerably cheaper than Toy-r-us, these conclusions support results that have been seen in the market. There were also some less obvious findings such as WHSmith being better value than Amazon for online books, which is probably not a perception consumers have.
Adrian Hobbs, Cogenta’s CEO, commented, “This type of price analysis is really useful. Online sources of product information provide a large, robust raw data set that enables meaningful comparisons between retailers. We are also able to publish the analysis more quickly than traditional methods so the results are more relevant.”
The analysis is based on the same high quality data used by Cogenta’s pricing intelligence customers, who include many of the best know UK retailers and brands. Cogenta are planning to publish regular updates to this analysis at the end of each quarter enabling people to track shifts and trends in the UK retailer market. The report can be downloaded at: http://www.cogenta.com/?p=759
Notes to editors:
Cogenta is the pioneer and the market leader in providing retail and pricing intelligence to UK’s top trusted high street and online retailers. Its competitive intelligence service (NetPrice) equips UK’s operating retailers with the business intelligence to help them optimise stock and pricing decisions and maximise profits every day.
Cogenta providers unrivalled level of data accuracy and tracks price, stock, delivery information and promotional activity surrounding retail products in a wide range of categories.
Cogenta also publishes consumer shopping applications that help consumers make the best pricing decisions. Cogenta tracks consumer shopping behaviour and enables brands and retailers to communicate and target new audiences via mobile.
Cogenta’s Marketing and Media contact
Adrian Hobbs at adrian.hobbs (at) cogenta (dot) com
+44 (0)1753 827900