Flat Steel No Longer Just a Commodity as High Steel Service Center’s HIGHSL Brand Emerges in Mid-Atlantic Region

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Users and Distributors of Flat Steel Now Have Access to Significantly Better Flat Steel and New Competitive Advantages Thanks to HIGHSL Brand.

There is a building awareness among fabricators that they do not have to settle for quality issues and excessive waste.

High Steel Service Center LLC, of Lancaster, Pa., recently introduced HIGHSL sheet and plate steel that is panel-flat and stress-free for laser processing. This product is new in the Mid-Atlantic Region and unique in that it helps fabricators eliminate waste, offer higher-quality products, and save cost.

Produced on a new leveling line, the material will not warp or buckle during fabrication like other steel because all the internal stresses have been removed from the metal.

“There is a building awareness among fabricators that they do not have to settle for quality issues and excessive waste,” said Jim Cunningham, vice president, sales and marketing. “And those who have switched over to our HIGHSL brand of flat steel are confirming that their operating costs are being reduced.”

High takes coil steel from mills and processes it for use by original equipment manufacturers, laser processors, sheet metal fabricators, and others who make a wide range of steel parts. In a multi-year market survey, the company had demonstrated that flatness is a top issue in its markets, where internal stresses could cause material to warp during fabrication, reducing customer efficiencies and increasing costs.

The company addressed the market issue by investing $10 million in a Red Bud Industries stretcher leveler and two Bradbury roller levelers, one with eDrive technology, to produce HIGHSL. A unique combination of leveler machines, the state-of-the-art line stretches 100 percent of the material beyond its yield point to completely relieve internal stresses.

The new equipment provides a higher level of flatness when compared with stretcher levelers paired with flatteners or straighteners, temper mills, or tension leveling lines.

“This is a significant issue for fabricators running high-speed equipment such as laser, plasma, and waterjet cutters,” says Cunningham. “Suboptimal product at the start of their process can slow down their operations and can damage their equipment, and fortunately we now can offer a much better choice.”

High is a Master Distributor

High Steel Service Center also offers their product to other distributors who would like to sell this value-added steel to their own customer base. High’s new process has an annual capacity of 120,000 tons of steel, and the company plans to run the line continuously to produce product for its own customers and for the inventories of other distributors.

More About HIGHSL

HIGHSL carbon steel is produced on a stretcher leveler line to be 100 percent stress-free in 16-gauge through ½” thicknesses, up to 72” wide, and up to 480” in length. High Steel Service Center has branded the material as Panel-Flat that Stays Flat, and makes HIGHSL available to its direct customers, other steel service centers, and the spot market.

High Steel Service Center LLC, a metal service center based in Lancaster, Pa., has doubled the distance its trucks travel to deliver processed coil steel to fabricators. The company now serves customers in Pennsylvania, Maryland, Delaware, Virginia, West Virginia, New Jersey, and New York.

High Steel Service Center expanded its four-hour service radius to eight hours in response to demand for its new HIGHSL sheet and plate products, which are stress-free and remain flat during laser cutting operations. Introduced in July, 2012, HIGHSL has transformed the company from a local metal distributor to a full value-added master distributor serving the growing laser quality market.

“People who understand and appreciate the value of truly flat steel want HIGHSL,” says Jim Cunningham, vice president of sales and marketing. “We are meeting their need for cost-effective products that support their profitable growth.” Billed by the company as “panel-flat that stays flat,” HIGHSL is currently the only stress-free coil steel produced on the East Coast.

HIGHSL is processed on High Steel Service Center’s new $10 million HIGHSL line, which comprises a Red Bud Industries Inc. stretcher leveler and two Bradbury roller levelers, one of which has Bradbury’s technologically advanced eDrive. The line is the only one of its kind in the United States.

High Steel Service Center customers value the flatness of HIGHSL steel because it eliminates processing problems and downtime that results when internal stresses cause warping and buckling during fabrication. The company’s equipment stretches the coil steel beyond its yield point, relieving 100 percent of the internal stresses introduced at the mill and rendering the material the flattest it can be.

High Steel Service Center delivers steel to customers on trucks owned and operated High Transit LLC, which is also based in Lancaster, Pa. Both companies are affiliates of High Industries Inc.

About HIGHSL - Panel-Flat that Stays Flat
HIGHSL carbon steel is available in 16-gauge through ½” thicknesses, up to 72” wide, and up to 480” in length. High Steel Service Center makes HIGHSL available to its direct customers, other steel service centers, and the spot market.

About High Steel Service Center LLC
Established in 1978, High Steel Service Center LLC processes coil steel for use by original equipment manufacturers, laser processors, sheet metal fabricators, and others. The firm operates a 200,000-square-foot, 150,000-ton capacity metal distribution operation located in Lancaster, Pa. Value-added services include state-of-the-art stretcher leveling, e-Drive roller leveling, roller leveling, multi-cut precision blanking, slitting, shearing, and sawing services for carbon steel, stainless steel, and aluminum flat-rolled and general line products. Recently, the firm invested $10 million in a Red Bud Industries stretcher leveler in combination with two Bradbury roller levelers to produce panel-flat, stress-free steel branded as HIGHSL -- Panel-Flat that Stays Flat. With more than 60 employees, the firm serves customers throughout Pennsylvania, Maryland, Delaware, New Jersey, New York, Virginia, and West Virginia.

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