New College of the Humanities launches marketing drive to target ‘Oxbridge rejects’

Print advertising campaign to run in national newspapers from today, with outdoor to follow

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New College of the Humanities

At New College of the Humanities, we marry the best of the Oxbridge tradition – the one-to-one tutorials model – with the breadth of a U.S. Liberal Arts approach, by offering seven extra modules to the 12 modules of a standard undergraduate degree.

(PRWEB UK) 2 February 2013

New College of the Humanities (NCH) has today launched a new marketing campaign aimed at attracting talented students who have been unsuccessful in their Oxbridge applications.

The concept for the campaign, “The problem with Oxbridge is… there’s not enough of it”, is based on the fact that many talented applicants are turned away from Oxford and Cambridge colleges despite making strong applications.

Professor A C Grayling said: “Each year Oxford and Cambridge receive, on average, four or five applications for each humanities undergraduate place they have available. Hundreds of exceptionally bright young people are left disappointed, with their confidence knocked, facing a difficult decision about where else to study. It is important that these students know that they have another option for an exceptional undergraduate experience.

“At New College of the Humanities, we marry the best of the Oxbridge tradition – the one-to-one tutorials model – with the breadth of a U.S. Liberal Arts approach, by offering seven extra modules to the 12 modules of a standard undergraduate degree and a professional programme throughout the three years of our curriculum.”

The print adverts, designed to highlight the depth and breadth of NCH’s academic offer and present the College as an appealing alternative to Oxbridge, will run in several national newspapers from today. The College’s student admissions team then intends to take up outdoor advertising in London and beyond. There will also be a digital element to the campaign, as well as 6ft-by-4ft posters in a selection of state schools.

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For further information, please contact:
Amy MacLaren or Clare Keeling at Four Colman Getty
T: 0870 626 9000
NCH(at)fourcolmangetty(dot)com

Notes to Editors

New College of the Humanities (NCH) offers a new model of higher education for the humanities in the UK. NCH students enjoy one of the best staff-to-student ratios in UK higher education and benefit from a high number of quality contact hours as well as engaging and challenging one-to-one tutorials.

Our Professors are international experts in their fields and our full time academic staff members have been selected for their proven ability for teaching in addition to their research interests.

NCH welcomed its first intake of students in September 2012 and prepares students for undergraduate degrees in: Economics BSc; English BA; History BA; Law LLB and Philosophy BA. The College has recently announced that the Politics & International Relations BSc will also be offered from 2013.

In addition to their 12-module degree, all NCH students study a further seven modules. This is comprised of four modules from another subject as a contextual course and three core modules in Applied Ethics, Logic & Critical Thinking, and Science Literacy. All students also follow the College’s Professional Programme.

The College is centrally located in Bloomsbury, London’s university district and students, as associate members of the University of London, have access to many of the resources of the University of London: the exceptional library in Senate House, the University of London Union, sports facilities, and many other opportunities to enrich themselves through extra-curricular activity.

The College’s rolling applications process is independent of UCAS and applications can be made in addition to the five UCAS choices. The next application deadline is 11 March 2013. Visit http://www.NCHum.org for all enquiries and applications.

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Contact

  • Thea Warren or Alex Bevis
    Four Colman Getty
    0870 626 9000
    Email