SEO Consult® Assess Potential of New Facebook Graph Search for Businesses

SEO Consult® have conducted an evaluation of the beta version of Graph Search, a new Facebook-powered search engine, with the aim of determining how useful this future feature is likely to be for businesses or organisations which have an online presence.

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We’re really excited about the potential that Graph Search has to change the way in which Facebook users search for information, opening up plenty of new opportunities...

Cheshire, United Kingdom (PRWEB UK) 1 February 2013

UK-based internet marketing agency, SEO Consult®, have conducted an evaluation of the beta version of Graph Search, a new Facebook-powered search engine, with the aim of determining how useful this future feature is likely to be for businesses or organisations which have an online presence.

Graph Search, although currently in beta version and therefore not yet available to all Facebook members, is now accessible for a limited number of users who had previously signed up to be on the ‘waiting list’ since Facebook Graph Search was first launched by Mark Zuckerburg on Jan 15th 2013. An SEO Consult® programmer is part of this limited test group and taken the opportunity to assess the potential of this medium for the use and benefit of businesses who use Facebook as an online marketing tool.

Graph searches can be based on many criteria including what people's friends “like”, and this was highlighted by SEO Consult® as something which will reward well maintained pages run by the most socially active businesses. One of the key business related features identified in this evaluation was Graph Search’s integration with Bing and how the ‘likes’ and ‘shares’ seemed to play a major part in the order of result rankings of the Bing results shown when using the ‘web search’ option. As is often the case when Facebook introduce new features, the SEO Consult® analysis of Graph Search notes that privacy issues may play a large part in how successful the feature eventually proves to be when launched to Facebook users en masse.

These first impressions of Facebook’s Graph Search have been compiled in greater detail by SEO Consult® in a blog post and the search engine optimisation experts plan to follow up this initial assessment with further blogs and reports once more functionality becomes available and Graph Search eventually moves to a widespread release across all Facebook users, including businesses and organisations with their own Facebook Pages.

“We’re really excited here at SEO Consult® about the potential that Graph Search has to change the way in which Facebook users search for information, opening up plenty of new opportunities in social media marketing for any company with an online presence,” said Matt Bullas, Managing Director of SEO Consult®. "However, as things stand, we do feel that there are some teething problems in this beta release which hopefully will be ironed out before it launches officially if Facebook are serious about this tool changing the way that people find information. We’re really looking forward to seeing where Graph Search goes next, and we’ll fully investigate how it can benefit users and our clients in the future."

For more information about all of the services that the agency offers, visit the SEO Consult® website http://www.seoconsult.com or call 0845 205 0292.


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