New York (PRWEB) February 05, 2013
Wave-bit plans to announce at the 2013 Mobile World Congress in Barcelona, full mobile and tablet support for its revolutionary Wave-bit f(x)™ product. The support includes all world languages and fonts expected to address developing countries worldwide.
Wave-bit’s f(x) product is advertising’s first and only self-service automated platform that applies cinematic 3D effects to advertising creative with support for full 4K resolution and Retina Display using cloud-scale processing. Launched in November 2012, Wave-bit f(x) offers dramatically improved click-through-ratios (CTR) and higher conversions by attracting attention to ads, which are animated.
“With the exponential rise in smartphones and tablets, we are consuming more information “on-the-run” so there is a huge opportunity here for our clients,” says Pilar Valcarcel, Chief Operating Officer. “With Mobile World Congress right around the corner, this really is the perfect time to show what [Wave-bit] f(x) mobile can do for branding and CTR.”
Wave-bit f(x) for mobile supports iPhone, Android and Windows operating systems on all major carriers across North and South America, Europe, Australia and the Middle East, with future expansion into Asia and Africa where units of landlines, PCs and TVs are vastly surpassed by low-cost handhelds. Those choosing Wave-bit f(x) for their large-scale mobile campaigns can select inventory from 30+ channels and subchannels, including the ability to target audiences down to their longitude and latitude.
Banners processed through the Wave-bit f(x) platform can be rendered in an unlimited number of animations such as a paper airplane, falling rose petals or even a water fill. Since conception, current online campaigns have seen an increase in CTR from 0.14% up to 1.43%.
“As mobile consumption continues and the devices continue to get beautiful resolution, it will be really exciting to see mobile campaigns experience the ‘f(x) bump’, similar to what we have already seen in display,” adds Valcarcel.
For media inquiries, please contact Cassie Leventhal at 212-738-9645.
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