Flurry Adds App Crash Analytics and User Acquisition Analytics to Flurry Analytics

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Flurry is adding two major areas of analytics to Flurry Analytics requiring only one SDK.

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Crash reporting was by far the most requested new app analytics service from our Q4 2012 customer survey issued to over 100,000 Flurry analytics users.

Flurry, a leading app measurement and advertising platform, today announced the addition of Crash Analytics and User Acquisition Analytics to Flurry Analytics. Both services are free, leverage a single Flurry Analytics SDK and are completely integrated into Flurry Analytics. User Acquisition Analytics is immediately available to all Flurry Analytics customers. Crash Analytics is currently in beta for Android and will be made available for beta on iOS later this month. Customers interested in signing up to join the Flurry Crash Analytics beta can register here.

“The industry wants a single SDK for their mobile app analytics needs, used by developers, product managers, marketers and C-suite,” said Brad Jones, Head of Product Management for Flurry Analytics. “And crash reporting was by far the most requested new app analytics service from our Q4 2012 customer survey issued to over 100,000 Flurry analytics users.”

App developers can now get robust Crash Analytics for free for their iOS and Android apps. Crash Analytics is part of the industry leading, full-featured Flurry Analytics service, also completely free. Unlike other services, developers get crash analytics along with other robust in-app analytics all with just one SDK integration. Crash Analytics helps developers improve app quality and reliability to increase customer satisfaction and loyalty. Flurry Crash Analytics allows developers to stay on top of new errors and crashes with automatic alerts as well as diagnose with full stack traces including symbolication.

To develop its solution, Flurry sponsored work by Plausible Labs, creators of the Open Source PLCrashReporter, already relied upon by thousands of developers. By doing so, Flurry facilitated the creation of a new and innovative method to support symbolication on iOS. With this improvement, developers no longer have to keep track of dSYM files or implement custom configurations that include symbols and increase the size of their app to get actionable crash reports.

With User Acquisition Analytics, app marketers can track the effectiveness of user acquisition campaigns across all their marketing channels including CPC and CPI display networks, as well their own email and CRM campaigns. To compare the effectiveness of campaigns across channels, marketers can define campaign quality based on virtually any metric tracked within Flurry Analytics such as retention, engagement, completed sign-up pages, in-app purchase conversions and more. This helps managers optimize marketing spends on the channels delivering the highest rates of conversion.

About Flurry Analytics

Flurry Analytics offers a comprehensive suite of analytics services across iOS, Android, Windows Phone, BlackBerry, and HTML5 platforms. Flurry Analytics is used by over 95,000 companies across more than 275,000 apps. Flurry Analytics measured 1.1 trillion data points in December 2012, a 320% growth over December 2011.

About Flurry

Flurry helps companies build, measure, advertise and monetize mobile applications in the new app economy. The company’s comprehensive measurement and advertising platform reaches over 850 million monthly unique smartphone and tablet devices across iOS, Android and other platforms. The company has main offices in San Francisco, New York and London.

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Peter Farago
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