Nationwide Vehicle Wraps Manufacturer, JMR Graphics, Discusses Deutsche Post’s Implementation of a Trail Mobile Media Marketing Campaign

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JMR Graphics, Nationwide Vehicle Wraps Manufacturer, responds to a Post & Parcel article about the implementation of a moving billboard pilot program in Cologne, Germany.

On February 4, 2013, Nationwide Vehicle Wraps Manufacturer, JMR Graphics, comments on an article published on the Post & Parcel website that discusses Deutsche Post executing a pilot program that will allow the postal service to buy advertising space on privately owned vehicles.

According to the article, Deutsche Post will launch its new “Autowerbung” (car advertising) program in Cologne in March of 2013. “Autowerbung” will utilize “the most patent-pending GPS-based technology” to track and record the driving routes of participating vehicles. The data gathered will be used to figure out the number of views each vehicle advertisement receives.

The national postal service of Germany hopes that the program will generate publicity for marketing campaigns to targeted demographics, and the technology – Garmin navigational devices – will allow these implemented campaigns to be instantly parsed reports Post & Parcel.

Drivers who wish to participate in “Autowerbung” will receive monthly fuel vouchers worth 70 euros as well as car cleaning vouchers and use of the Garmin GPS for becoming “brand ambassadors.” However, they must own vehicles that are five years old or younger, and drivers must travel at least 8,000km, about 4,971m, per year.

“A think this is a great way to generate data and buzz about a brand,” says JMR Graphics representative Joseph Carlsen. “Garmin technology will make it easier for brands to know what advertisements are most beneficial to what regions.”

“We’ve mentioned before the importance of strategy when moving forward with any type of mobile media marketing, so it’s nice to see that Deutsche Post has thought about travel routes and age of the vehicles they will be using,” continues Carlsen. “Also, the fact that each car participates for about 6 months will show how cost-effective the vinyl advertisements will be.”

JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind, when you need optimum performance for the intended life of your graphics. With our state of the art, cutting edge facility we inspire our clients by providing creative design, custom printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

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Katherine Winkler
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