Boston, MA (PRWEB) February 05, 2013
WHAT: Mobiquity (http://www.mobiquityinc.com) today released “The Future of Mobile Payments,” a report that offers research-based predictions for how mobile payments (mPayments) will impact business transactions by 2017. Based on a recent scenario-planning initiative led by Mobiquity and the Wireless Innovation Council (WIC), the report provides a framework for businesses seeking to validate and develop robust strategies that deliver value in all eventual mobile payment scenarios. To download “The Future of Mobile Payments,” please visit: http://mobiquityinc.com/our-ideas/white-papers/future-mobile-payments-scenario-planning-and-recommendations
WHO: Mobiquity is a professional services firm creating innovative mobile solutions and apps that drive business value, and a founding member of the WIC, an organization of leading innovative companies across several industries that identifies areas of mobile innovation and benchmarks how businesses should respond. WIC is comprised of strategic decision-makers across various industries and functions, including executives from Progressive Insurance, Marriott, Fidelity, UnitedHealth Group, Supervalu, Reed Elsevier, the U.S. Navy, L’Oreal, DuPont, Boston Scientific, CatamaranRx, Pitney Bowes, BAE, Weight Watchers and NORC.
WHY: Multiple analyst forecasts predict the mPayment global market will grow to between $600 billion and $1.3 trillion USD by 2017. Despite the uncertainty that remains about mPayments, key stakeholders such as retailers, financial institutions, brands and Web/social, and emerging technology players, need to prepare themselves if they want to capitalize on both the tremendous market opportunities and disruptions that will be created by mPayments.
KEY FINDINGS: The WIC determined four hypothetical outcomes for mPayments that could take shape as early as 2015.
1) “Credit Carriers” – Credit-card networks maintain market share and partner with carriers to expand their position, an ecosystem that continues to benefit the large credit-card players, although they are forced to reduce interchange fees in response to competition from alternate payment networks such as PayPal.
2) “mPayments for the People” – Web, social, and tech players (Google, Amazon, Apple, Square, et al) provide mPayment opportunities that benefit merchants and end-users. Better user experiences, services beyond the transaction and higher security drive the adoption of mPayments by consumers. People are willing to share part of their data in exchange for loyalty services/rewards, such as targeted product promotions.
3) “mPayments . . . If We Have To” - Credit-card players and PayPal dominate at the expense of merchants and alternative players. Carriers fail to scale their own model and exist in their traditional role as network providers. Security issues with alternative models (QR/bar codes, SMS, P2P) and lack of a better user experience limit adoption.
4) “New Dogs, Old Tricks” – The power shifts greatly toward emerging Web, social and tech players (Apple, Google, Amazon, Facebook, et al). Carriers have a minor role in mPayments, and the market ecosystem consolidates around large, edge players who have acquired emerging payments players (Square and LevelUp, for example).
SUPPORTING QUOTE: Eugene Signorini, Mobiquity vice president, mobile insights:
“Whatever the ultimate outcome for mobile payments, an inevitable and significant market shift will occur. Each of these scenarios presents specific challenges for stakeholders, especially for retailers, financial institutions, brands and technology players. Because the outcome of the mPayment market is uncertain, companies need to construct strategies by betting on the scenario they think is most likely to emerge, while also developing contingent plans that allow them to maintain agility should a different scenario emerge.”
To download “The Future of Mobile Payments,” please visit: http://mobiquityinc.com/our-ideas/white-papers/future-mobile-payments-scenario-planning-and-recommendations
Mobiquity is a professional services firm working with the Global 2000 to create innovative mobile solutions and apps that drive business value. Clients benefit from the breadth and depth of the company’s cross-disciplinary teams to unleash the power of mobile. Combining strategy, user-experience design, app development and backend integration, Mobiquity delivers across the entire mobile ecosystem, driving business innovation and competitive advantage. Since its inception, Mobiquity’s client roster has surged to more than 70 companies (the majority hailing from the Fortune 500), including CVS, Boston Scientific, Fidelity Investments, MetLife, the New York Post, Putnam Investments and Weight Watchers International. Mobiquity was named by Network World as one of the hot technology startups to watch in 2012. SAP also selected Mobiquity as a partner to help customers develop and implement mobile strategies and applications that optimize investments in SAP enterprise solutions. To learn more, visit http://www.mobiquityinc.com.