Milwaukee, WI (PRWEB) February 01, 2013
The Bon-Ton Stores, Inc. (NASDAQ: BONT) which includes Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers stores, is working with the American Heart Association (AHA) during the month of February, American Heart Month. Through the relationship, Bon-Ton Stores has created the ‘Promise to Love Your Heart’ campaign, giving customers the ability to participate in raising heart health awareness. Bon-Ton will provide heart health tips, healthy recipes and a link to the AHA website on BonTon.com and on the Bon-Ton Facebook page.
Bon-Ton Stores hopes to raise over $100,000 through the campaign to donate to AHA. There are four opportunities for consumers to get involved in supporting AHA at Bon-Ton Stores nationwide and to promise to ‘Love their Hearts.’ From February 1st through the 28th customers will be given the opportunity to purchase a $5 Community Day booklet and designate their donation to the AHA. Customers can also text “Heart” to 266866 to receive a $10 off $25 coupon and Bon-Ton will contribute $1 to the cause for each text.
On Facebook, fans of Bon-Ton can make a promise to ‘Love their Hearts’ to be entered to win a $100 gift card. One random, lucky winner will be chosen on each Facebook page (Bon-Ton, Boston Store, Bergner’s, Carson’s, Elder-Beerman, Herberger’s and Younkers) at the end of the campaign. For each promise Bon-Ton will also contribute $1 plus an additional $1 for every user who shares their heart healthy promise on Facebook or Twitter up to $20,000 for donations driven by social media.
On Twitter, for every follow and heart healthy retweet, Bon-Ton will donate $1 to the cause. Twitter users are also encouraged to use the hashtag #HeartMonth for the entire month of February.
Brendan Hoffman, President and CEO of The Bon-Ton Stores, Inc. said, “The American Heart Association is a terrific organization that helps raise awareness to combat heart disease. In working with the AHA, we hope to share valuable information to help people live a heart healthy lifestyle.”
Kevin Harker, Executive Vice President of the American Heart Association’s Midwest Affiliate, added “We are so grateful to Bon-Ton Stores for their efforts to raise funds to support research and education on cardiovascular disease – America’s leading killer. Their leadership will help their associates and customers live longer, stronger lives, free from heart disease and stroke.”
In addition Bon-Ton will be recognizing National Wear Red Day on Friday, February 1st. All Bon-Ton associates have been encouraged to show their support of AHA by incorporating red into their outfits.
About the American Heart Association
The American Heart Association is devoted to saving people from heart disease and stroke – America’s No. 1 and No. 4 killers. We team with millions of volunteers to fund innovative research, fight for stronger public health policies, and provide lifesaving tools and information to prevent and treat these diseases. The Dallas-based association is the nation’s oldest and largest voluntary organization dedicated to fighting heart disease and stroke. To learn more or to get involved, call 1-800-AHA-USA1, visit heart.org or call any of our offices around the country. Follow us on Facebook and Twitter.
About The Bon-Ton Stores, Inc.
The Bon-Ton Stores, Inc., with corporate headquarters in York, Pennsylvania and Milwaukee, Wisconsin, operates 271 department stores, which includes 11 furniture galleries, in 24 states in the Northeast, Midwest and upper Great Plains under the Bon-Ton, Bergner’s, Boston Store, Carson’s, Elder-Beerman, Herberger’s and Younkers nameplates. The stores offer a broad assortment of national and private brand fashion apparel and accessories for women, men and children, as well as cosmetics and home furnishings. For further information, please visit the investor relations section of the Company’s website at http://investors.bonton.com. Facebook.com/BonTon Twitter: @BonTon
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