Atlanta, Ga. (PRWEB) February 04, 2013
Sionic Mobile today announced the release of its mobile community marketplace platform created specifically for sponsorship and branding by financial institutions. The ION Local® mCommerce platform helps banks and credit unions monetize mobile banking and directly address the threat of losing market and mindshare to PayPal, Google Wallet, Apple and other non-bank providers.
“There is a lot of hype around mobile payments and mobile, digital wallets today,” said Paul Provenzano, VP FI Strategy & Development, Sionic Mobile, “leading to worry and confusion by FIs across the country.”
Consumers download the free ION Rewards app, link it to their bank account, credit/debit card or Dwolla account, pay with their phone at any ION merchant and get paid 1% of the checkout amount in IONs instantly. The ION reward is on top of any reward provided by the merchant or card provider. Users also earn IONs when connecting with friends and signing up their favorite places. 1,000 IONs equals US$1.00 and may be spent like cash at any ION merchant for anything.
Paying at checkout with ION is easier and faster than using an ATM. Consumers simply enter a payment amount and ION presents a bar code on the phone. Merchants without barcode scanners use their phones or tablets to validate the payment, and present a simple confirmation message on customers’ phones. ION checkouts are secure and take less time than swiping a card.
With financial institutions as one of the most trusted and central entities in any community, ION Local is designed to enable FIs to leverage their community presence and position. “Financial institutions serve as a community’s core and our mobile marketplace platform connects consumers and merchants through these institutions,” added Provenzano. “Most compelling is that ION Local enables mobile offers and payments via smartphones or other mobile devices with a couple taps or clicks.”
ION is a fully digital mCommerce platform connecting merchants with nearby consumers via mobile ads, payments and rewards. ION Rewards™ pays consumers to pay with their phones and rewards them for buying merchant-advertised items, connecting with friends and referring their favorite places. ION Loyalty® increases high-margin sales for food & beverage, retail and service providers. The apps connect securely in the cloud for immediate and effortless checkouts. Both apps are free and support iOS and most Android devices.