Michael Smit Joins Invoke as CEO of Invoke Media

Share Article

Industry veteran will lead the digital services branch of Invoke, the award-winning digital innovation company that created HootSuite

Michael Smit

Michael Smit, CEO of Invoke Media

“Invoke has been a pioneer in the digital industry for years, blending product innovation with creative strategy for brands. I’m looking forward to the opportunity to work with their talented team and break new ground in the interactive space."

Invoke is proud to announce Michael Smit has joined the company as CEO of Invoke Media, the interactive agency that has created award-winning campaigns for brands such as NBC and AOL.

Smit comes to Invoke from Academy, the interactive marketing agency and content development studio where he was a Founder and served as Managing Director over the last five years. Smit has over 15 years of experience in Europe and North America as a strategist and creative leader of integrated digital marketing, interactive TV, mobile, social media, and retail campaigns for global brands such as Nike, Jordan Brand, Unilever, Microsoft, and Starbucks.

“Invoke has been a pioneer in the digital industry for years, blending product innovation with creative strategy for brands,” Smit said. “I’m looking forward to the opportunity to work with their talented team and break new ground in the interactive space.”

Smit’s arrival accompanies Invoke’s recent launch of Invoke Labs, a separate incubation company that focuses on developing products like HootSuite, the groundbreaking social media management platform that is now its own company of over 200 employees. Recent products include POS-REP, a social network for military veterans and memelabs, a social engagement platform.

With the shift toward distinct branches for the digital agency and product incubation sides of the company, having a dedicated CEO heading up Invoke Media will enable the agency to continue to grow and provide cutting-edge services to its clients.

“We’re thrilled to have Michael leading our digital services branch,” said Invoke co-founder and co-CEO David Tedman. “His experience taking some of the world’s biggest brands and making them inherently digital, in addition to his work with the innovation and growth of Academy, make him a natural fit to head up the Invoke team.”

Smit currently serves on the advisory board of TEDx Vancouver. Previous roles include that of VP, Senior Director of Client Services at Blast Radius and Account Manager at Modem Media in London, as well as a foray into television as a Director and Producer of the sports documentary series Carmelo’s Way.

Invoke is a 50-person company headquartered in Vancouver, BC, with offices in Los Angeles and New York, co-founded by Tedman, Dario Meli and current HootSuite CEO Ryan Holmes.

About Invoke
Invoke is an award-winning digital innovation company that works with the world's leading brands to bring meaningful web and mobile social applications and digital experiences to life. Invoke was founded by David Tedman, Dario Meli and Ryan Holmes and is composed of Invoke Labs, an incubation company, and Invoke Media, a digital services branch. Together the three founders developed the leading social media dashboard HootSuite and built the first two million users in HootSuite's first 24 months. Invoke is a Facebook Preferred Marketing Developer with deep industry expertise and a successful track record of leading multichannel digital strategies for global brands such as AOL, NBC, The Walt Disney Company, Dove, EA, GAP, Wells Fargo, ViaCom, Jim Beam and Piaggio North America. Invoke is based in Vancouver, BC, with offices in New York and Los Angeles. For more information, visit http://www.invokemedia.com/ or email press(at)invokemedia(dot)com.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Lisa Kennelly
Invoke
778-712-2928
Email >

Lima Al-Azzeh
Invoke
778-227-8611
Email >
Follow us on
Visit website