Los Defensores Partners with Hector Suarez for New Advertising Campaign

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Los Defensores, pioneers in joint-legal advertising partnered with Hector Suarez to create a dynamic, out-of-category campaign to appeal to those in need of legal representation throughout California.

Los Angeles, February 4th – Los Defensores, the nation’s leading provider of qualified client referrals to trial lawyers within the Latino market, has announced that its new advertising campaign, featuring Héctor Suárez, a legendary actor and comedian best known for numerous iconic roles and characters in Mexican comedy, is scheduled to begin airing today, February 4th, across all major markets in California. The broadcast ads highlight how Los Defensores helps those injured in an accident overcome daily challenges and reclaim a productive, fulfilled life.

The new television spots, titled “El General”, “Soila” and “No Hay” open with Suarez in a location reminiscent of rural Mexico in the 1900’s during the Mexican Revolution. Suarez, who most recently starred in “Suave Patria” and “Tengo Talento Mucho Talento”, noted that bringing such beloved traditionally Mexican characters to the United States helps to effectively reach the larger Latino community and reassures them that after a debilitating accident, Latinos can get the help they need to reclaim a productive life and peace of mind. The ads build on the Los Defensores brand platform by stressing the importance of a one-on-one relationship with a trusted legal advisor who has the backing of a strong firm that has helped millions of people after an accident.

“While these ads reflect the concern that many Latinos have about access to needed medical care, reimbursement for lost wages, and their overall financial situation after accident, they maintain a sense of optimism that seeking legal help can bring great relief,” said Maryann Walker, President of Walker Advertising, parent company of Los Defensores. “As economic challenges persist, and accidents continue to occur, we know many Latinos are worried about having needed access to the legal system, but Los Defensores is here to connect those in need with exceptional attorneys. The evolution of our message to address consumers' very real concern about their welfare after an accident demonstrates that we understand – and we can offer a solution.”

“In addition to health concerns, after an accident, you are confronted with rising medical bills, managing your responsibilities to your family, and meeting your other financial obligations with a lack of income or resources” said Hector Suarez. “Los Defensores has been defending Latinos for 29 years and have the results to prove that they are loyal to the Latino community.”

The media schedule comprises primetime programming across all major Hispanic networks and cable stations including Univision, Telemundo, Mundo Fox and Estrella. Cable news and entertainment programming includes CNBC, CNN, Fox News, and a variety of lifestyle channels.
Walker Advertising will be featuring the TV commercials on their YouTube page as well as the Los Defensores website. Combining the support of national advertising with their social media presence on LinkedIn and Facebook helps Los Defensores deepen their client relationships and develop a stronger presence with the community.

“Los Defensores has helped millions of Latinos get needed legal assistance after an auto accident or a workplace accident, “ said Jaime Jarrin, spokesperson for Los Defensores. “I am proud to be associated with such a powerful advocate for the Latino community across all of California.” Jaime Jarrín, a radio sportscaster who has broadcast for the Dodgers in Spanish since 1958, has served as a spokesperson for the Los Defensores brand together with his son, Jorge Jarrin, for the past 20 years. Jorge Jarrin, served as a Los Angeles helicopter reporter from 1985 to 2011, earning the nickname "Captain Jorge" and is now teamed with former Los Angeles Dodgers left fielder Manny Mota, doing Spanish-language telecasts of Dodgers games for Fox Deportes. Honored by the Associated Press for his coverage of the L.A. Riots, Jorge has followed in his father's footsteps, winning the prestigious Golden Mike Award for broadcasting excellence.

As pioneers in joint legal advertising, Los Defensores and 1-800-TheLaw2 have helped over 1 million Latinos access high-quality legal representation since 1984, with no upfront fees. In partnership with California’s best attorneys, Los Defensores and 1-800-TheLaw2 provide free legal assistance to community members in need of legal counsel in various areas of law.
For more information about Los Defensores and 1-800-TheLaw2, please visit http://www.walkeradvertising.com http://www.losdefensores.com/ http://www.1800thelaw2.com/

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Alex Arciniega
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