Social Media Agency fishbat Announces Bud Light’s Social Media Strategy for Big Game

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The new episode of the “fishbat Splash” vlog series discusses Bud Light’s digital branding strategies for this year’s Big Game.

On February 3, 2013, the Internet marketing firm fishbat, Inc. releases a new video as part of their “fishbat Splash” series, which aims to keep people informed on the latest news in the world of digital marketing and advertising.

For this year’s Big Game, the online marketing community is buzzing with talk about branding strategies that take advantage of the big game’s hype. This week’s episode of “fishbat Splash" reviews Bud Light’s social media engagement during last year’s Big Game, and outlines their strategy for this year’s game. Anheuser-Busch reports that the Bud Light brand “saw increases in fans, media views, and levels of engagement during last year’s Big Game” says “fishbat Splash” co-host Gabrielle Giuffrida. The company accomplished this marketing feat simply by vigorously promoting Bud Light ads on Facebook and Twitter, according to Giuffrida.

This is impressive for a long-established brand like Anheuser-Busch. But “Bud Light will be kicking it up a notch this year,” says co-host and fishbat COO Scott Darrohn. For one thing, they will be airing not one, but two budget-breaking television ads. Like last year, the company has transformed a large hotel near the big game into the Bud Light Hotel and will host EA Sports’ Madden Bowl. “Opening its doors on January 31st, the Bud Light Hotel will hold concerts from pop artists like Flo Rida, Pitbull and Stevie Wonder,” says Darrohn. “All performances will be broadcast on the Bud Light Myspace page. Yes, Myspace is finally relevant again.”

Bud Light will also be repeating its 2012 social media strategy during this year’s game, says Darrohn. The company will be live tweeting during the game, asking fans to use the proprietary hashtag #tasteis to promote their recently-debuted brand extension, Budweiser Black Crown. “The brand currently has a contest on its Facebook page in which the winner earns a spot as the official Bud Light Hotel Facebook correspondent,” says Giuffrida.

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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Scott Darrohn
fishbat
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