GBK & DIRECTV Hosted the Top Celebrity Gift Lounge of the Superbowl Weekend at the 7th Annual DIRECTV Celebrity Beach Bowl

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Some of the celebrity guests included Snoop Dogg (aka Snoop Lion), Chace Crawford (Gossip Girl), Josh Hutcherson (The Hunger Games), Nina Dobrev (Vampire Diaries), Ian Somerholder (Vampire Diaries), Matt Bomer (White Collar), Jesse Williams (Grey’s Anatomy), NFL Hall of Famers Deion Sanders and Warren Moon, Ryan Kwanten (Trueblood), Peter Facinielli (Twilight), Lil Wayne, and more.

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GBK, the luxury lifestyle gift lounge and special events company partnered with DIRECTV to create the official celebrity gift lounge on site at the seventh annual Celebrity Beach Bowl – during Super Bowl weekend. The game took place at the DTV SuperFan Stadium (at Blaine Kern’s Mardi Gras World) on the world’s largest indoor beach comprised of more than a million pounds of freshly poured sand.

Prior to the game, and to celebrate the annual weekend of American tradition and sportsmanship, GBK and DIRECTV hosted a gift lounge where the A-list line up of celebrities and athletes were styled with a range of great gifts and services. Over 40 Celebrity Beach Bowl players stopped by the gift suite to pick up everything from designer eyewear to exotic destinations. Presenting Sponsor, Xperio UV, was a definite celebrity-favorite of the lounge, as guests took home the Xperio UV superior polarized sun lenses in luxury frames. tasc Performance was also a huge hit with their breathable, chemical-free, anti-odor, light weight moisture wicking jacket.

Other celebrity-favorite gifts for the celebrity guests included; Slap Ya Mama Cajun Products, on site gifting their consumer Cajun food products; Totally Knockout Vapor /, gifting their signature E Cigarette Firefly Kit , a voucher for an exclusive premium kit, and 4 bottles of 100% Kosher grade e-liquids made with FDA approved ingredients in over 75 different flavors; TRX Training, TRX Home Suspension Trainer: Workout anywhere with this lightweight, portable and scalable training system to earn the results you want on your schedule; Barbara Conner Jewelry, gifting one large Tahitian or South Sea pearl necklace on leather, Genuine Louisiana Alligator or acid-washed dyed Cowhide pet collars with pearls and alligator teeth; Sixth Sense Candles by Blue Skies Distribution - this highly fragrant seasonal candle is perfect to set the holiday mood! The spicy blend of pumpkin and nutmeg aroma will dazzle you with warmth and holiday memories, perfect for gift giving or your own holiday cheer!; Boomphones - the first-ever headphones that can transform into a boombox with just the push of a button;, America's fastest selling cigar retailer, gifting a premium Cigar Package, including an engraved NFL Hall of Famer Thurman Thomas humidor, top quality cigars and cigar accessories; and Caribbean Living gifting complimentary 2 night stay at 1 of several 5 star resorts in the Caribbean.

Beauty and fashion products were definitely a highlight, and the lounge featured RevitaLash, DramatEYE’s and beautify with the RevitaLash® family of conditioning and color cosmetics, gifting several of their product lines including Hair ADVANCED RevitaBrow ADVANCED, FineLine Primer, Volumizing Mascara, and more; Keratin Complex, providing their Style Therapy line of keratin-infused styling products and a revolutionary collection of styling tools; women’s denim from MAVI; Men’s denim from 34 Heritage; and Violent Lips, gifting two temporary lip appliques in styles from their Game Day collection- colors that represent the 49ers and the Ravens.

Celebrities made time to meet two of the gift lounge’s charity beneficiaries: YES! Beat Liver Tumors is a non-profit organization dedicated to providing information, resources, support and HOPE to those who are affected by cancer of the liver, either primary or metastatic (spread from breast cancer, cervical cancer, colorectal cancer, esophageal cancer, GIST, lung cancer, ovarian cancer, prostate cancer). Also, St. Bernard Project was onsite to speak about their cause. St. Bernard Project (SBP) is an award-winning rebuilding, nonprofit organization whose mission is to ensure that disaster-impacted communities recover in a prompt, efficient, and predictable way.

To top off the event, powerhouse performers including Pitbull, who closed the game with a live performance, and Justin Timberlake, who rocked the evening party with special surprise appearances by Jay-Z and Timbaland, made the DIRECTV Celebrity Beach Bowl one of the best yet.

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GBK, formerly GBK Productions, is a luxury lifestyle gifting and special events company, specializing in entertainment marketing integration. Formed in 2000 by Gavin Keilly, the company’s Founder and CEO, GBK consists of five divisions: GBK Celebrity Gifting, GBK Special Events, GBK Weddings, GBK Charitable Consulting and GBK Marketing/Public Relations. Widely known in the entertainment industry for bringing that little extra something into the Gifting Lounge environment, GBK offers its clients a full range of marketing services. For more information on Gavin B. Keilly (CEO), Carla Domen (VP) or GBK, please go to

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Nicole Benninga
GBK Productions
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