Wheel Tire Fitment Data Provider, Sizeitup designs an eCommerce Wheel and Tire Solution for Rookie Developers.

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Independent web developers shown how to create a standard wheel and tire store.

Size It Up

The story begins a month before, when SizeItUp contacted a local wheels retailer asking them if they wanted a fitment guide provider for an online store. The company had an in house developer who blew off the proposition saying, "No one really needs a fitment guide to sell wheels online."

In an exchange of emails, a friendly but intense debate brewed between fitment data provider, SizeItUp and Mike Clooney, (not his real name) the company web developer.

“I know that getting an API, and having it integrated into your website sounds like a great, one-time fee option,” says founder of Sizeitup, Brian Inge. “But believe me it is not a realistic option. Doing a fitment calculation via API will take forever, and displaying the results will take a good 15 seconds on the website. Furthermore implementing the right API call and putting the data together is a whole different challenge.”

Brian’s theory was put to the test on a demo wheel and tire website with an integrated API, and the search function was indeed very slow. The user satisfaction from such a website would be low, and updating the store database would be a huge hassle for the company.

Going with Brian’s method means that companies would have access to a wheel and tire eCommerce solution, inclusive of an ACES compliant fitment database that is continuously updated by sizeitup.

As for Mike, it took a couple of emails, but he was finally able to see Brian’s point. It took around a month but Brian was determined to show Mike how industry standard wheel and tire stores are created.

About SizeItUp:    
Sizeitup http://www.sizeitup.com is for companies who had to learn the hard way that open source software is not the way to develop a wheel and tire website. Sizeitup is a wheel and tire fitment data provider that can provide fitment data for your electronic catalog or website. Not only is the fitment guide offered by Sizeitup ACES compliant, it is also compatible with eBay and Amazon. The fitment guide includes staggered fitments, dually fitments, lifted truck fitments, biggest plus size fitment, and big brake fitments which are all verified against real vehicles. SizeItUp has partnered with Shopping Cart Elite to offer wheel and tire businesses a complete turnkey eCommerce solution.

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Brian Inge
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