Philadelphia, PA (PRWEB) February 05, 2013
Bonnie Gruber has joined Delta Think, a growing consulting firm supporting commercial and non-profit scholarly and educational publishers. Delta Think develops and implements business, digital publishing, and content management strategies. Gruber will spearhead the firm’s new marketing division, which will offer clients market research, customer insight, product & pricing strategy, and strategic marketing support.
“Bonnie’s expertise and vision will be a great benefit to our clients, allowing us to provide a wider range of support to quickly evolving businesses,” said Ann Michael, President of Delta Think. “We are known and valued for our content and technology insights, and this expansion into marketing, pricing and product development is a natural fit for both Delta Think and our clients.”
With more than twenty years of experience in publishing, marketing, and technology, Bonnie Gruber is an expert in product and marketing strategy, pricing, market research, and building customer insight methodologies for publishers. She joins a core team of eight Delta Think consultants and an expansive network of affiliate consultants all focused on connecting publishing business practices and models with quality content and the appropriate technology.
Delta Think expertise includes defining and managing the impact of new products, strategies, technologies, and processes with practical planning, tool selection, implementation support and guidance in change management efforts. Organizations that call upon Delta Think are defining new business strategies, creating new products, re-architecting business processes, and employing new technologies. More information can be found at http://www.deltathink.com.