Andrew Claster, Deputy Chief Analytics Officer, Obama for America Keynote Speaker at Predictive Analytics Innovation Summit

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When Time magazine named President Obama as its 2012 Person of Year they credited part of his successful re-election campaign to his Geek Squad. Andrew Claster, part of the squad who applied predictive analytics in new ways that accurately targeted and predicted voter behaviour, will present his journey at the Predictive Analytics Innovation Summit, February 20 & 21 in San Diego.

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There is a need to drive predictive analytics strategies and this summit explores the innovations in place to do this.

The Predictive Analytics Innovation Summit, in San Diego February 20 & 21, 2013, hosted by IE. - Innovation Enterprise, offers industry leaders the opportunity to share insight and innovation in data analytics, machine learning and data science. Offering keynote presentations, interactive breakout sessions and open discussions, this event promises to be the must attend for analytics executives and data scientists.

In November 2012, Barack Obama won a second term with the highest unemployment rate of any re-elected president in 76 years. How did he do it? The answer includes analytics and data from approximately two hundred million voters, donors and volunteers. Andrew Claster, Deputy Chief Analytics Officer for President Obama’s 2012 re-election campaign, will discuss how analytics informed the Obama campaign’s fundraising, messaging, communications and voter contact strategies, and how the lessons learned can be applied to sales, marketing, recruitment, customer service and corporate communications.

"There's no doubt that analytics is at the forefront of the agenda across all industries this year,” said David Barton, International Events Director for IE. & Analytics Division Lead. “There is a need to drive predictive analytics strategies and this summit explores the innovations in place to do this."

Produced by IE. - Innovation Enterprise, the Predictive Analytics Innovation Summit, with 35 distinguished keynote presenters from LinkedIn, Netflix, EA, TiVo, PayPal, Yahoo!, ESPN, Starbucks, BNY Mellon, San Diego Padres, Ancestry, and over 250 attendees, offers a timely platform to exchange ideas and learn solutions to some of the most difficult issues surrounding predictive analytics today. For a complete list of speakers, agenda, and registration details for The Predictive Analytics Summit, go to

About *IE.: Innovation Enterprise Ltd, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.

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