Promoting content as a strategic asset and sharing the benefits from the optimization of content into a WEM strategy shared by marketing and IT can help Drupal grow in popularity within enterprises.
King of Prussia, PA (PRWEB) February 04, 2013
WHAT: Ci&T, a Nearshore provider of value-driven web and mobile application services, today announced that Felipe Rubim, chief technology architect, will present at DrupalCon Sydney on Feb. 6-9, 2013. Rubim will present “Selling Drupal to Large Enterprises” and join a panel of Drupal experts to discuss “Answering Your Real-Life Enterprise Challenges.”
Rubim will discuss how Drupal developers can promote the platform in enterprise environments, most of which have legacy content management systems (CMS) and may be hesitant to change. Promoting the unique view of content as a strategic asset and sharing the benefits from the optimization of content into a Web Experience Management strategy shared by marketing and IT can help Drupal grow in popularity within enterprises.
As part of the enterprise challenges panel, Rubim will share his experiences in digital marketing for large enterprises, and how his clients have benefited from the use of Drupal as their CMS. By providing examples from successful projects across industries, Rubim and the other panelists will provide advice and best practices to attendees to help them apply Drupal in their projects.
WHO: Rubim is the chief technology architect at Ci&T, responsible for leading and driving Ci&T businesses across the U.S. through strategic technological initiatives. Rubim manages the technical delivery of Ci&T’s primary offerings, including application development, application support and mobile services. He is also responsible for Ci&T’s Digital Marketing offering, which focuses on leading platforms for Web Content Management Systems, such as Drupal. With Ci&T since 2004, Rubim has worked as a developer, Scrum master and solutions architect. He has helped to drive Ci&T’s growth in North America, guiding highly skilled technical teams leveraging Scrum and Agile methodologies and software development best practices to deliver high-quality applications.
DrupalCon Sydney 2013
Crowne Plaza Coogee Beach, Sydney, Australia
Feb. 6-9, 2013
“Selling Drupal to Large Enterprises”
Friday, Feb. 8, at 3:45 p.m.
See Rubim's presentation on this topic from last year's DrupalCon Munich here: http://www.slideshare.net/ciandt/dc-munich-businessfeliperubimsellingdrupal2largeenterpriselo081612
“Answering Your Real-Life Enterprise Challenges”
Wednesday, Feb. 6, at 1:00 p.m.
CONTACT: To schedule a briefing with Rubim at the conference or to learn more about Ci&T, contact Ashleigh Churchward at 212.255.0080, ext. 12, or aegan (at) articulatecomms (dot) com
Ci&T provides value-driven, Nearshore web and mobile application services and software product engineering. The company’s high-performance teams employ agile methodologies and Lean principles to deliver innovative, value-generating projects for companies of all sizes, by leveraging the latest mobile, cloud and web technologies. A truly global company established in 1995, Ci&T is headquartered in Campinas, Brazil, with strategic locations across Latin America, North America, Europe and the Asia-Pacific region. For more information, visit ciandt.com