New York, NY (PRWEB) February 05, 2013
Visual Revenue, Inc., the leading provider of tools to enhance the hand of online editors, today released the first suite of social media tools for publishers that measure the successes and failures of their social media activity. The Social Editorial Suite is now an integrated component of Visual Revenue’s real-time platform that helps editors monitor and manage their content.
“Today’s editors view social media channels as a critical path to introduce their content offering to a new or perhaps neglected audience,” said Dennis Mortensen, CEO & Founder of Visual Revenue. “Our latest enhancement recognizes this trend as part of several complementary channels, and these new features give the editor, for the first time, something that does more than simply count clicks and tweets. We’re giving editors a very clear look at how successful they are in the social channel, and concise recommendations on what to do next.”
The Social Editorial Suite complements Visual Revenue’s existing decision support platform by adding social media management capabilities. As with their existing performance reports, Visual Revenue’s new social tools display clear benchmark values that show editors what performance to expect from each tweet or share, and their subsequent success or failure in meeting it.
Editors are further assisted by the platform’s predictive models, which provide recommendations on which content to share next -- with optimal timing suggestions, as much as six hours into the future. They have the option to use multiple Twitter accounts as part of their strategy, enabling them to share and retweet in succession, or push content out simultaneously.
These tools further expand the overall platform to help editors manage content promotion across all of their channels, including homepage, section front and article pages, and now social media from a single screen.
Launched in 2011, Visual Revenue’s decision support platform is the only real-time predictive solution designed specifically for online editors. It helps reduce the complexity of managing online content and increases audience engagement, all while maintaining a media property’s distinctive editorial voice. The platform’s features include data-driven and editorially-controlled content recommendations, performance benchmarks and Instant Headline Testing, a breakthrough tool that enables real-time A/B testing of content. It is now used in over 250 global online newsrooms by many of the world’s leading news and information brands, including NBC Universal, Atlantic Media, Cox Media Group, Le Monde, The Independent, and News International.
“Every editor worth their salt wants to use social media as an amplifier,” said Mortensen. “We agree and view it as a complementary audience channel, not separate from the rest of a property. That’s why we've integrated it with the rest of our platform, in the hopes that we can reduce the complexity of managing content and help editors do what they do best – engage their audience.”
The company makes the new features available to all of its platform customers today, and will roll out expanded social features by the end of first quarter.
About Visual Revenue
Visual Revenue, Inc. provides media organizations with tools that enhance the hand of online editors and improve performance. The Visual Revenue Editorial Support Platform helps editors to better place content, providing real-time recommendations and predictive analytics to more than 250 global online publishers, including Comcast, The Atlantic, Dallas Morning News, NBC Universal, Cox Media Group, Le Monde, The Independent, and News International. The company was founded by former IndexTools (now Yahoo! Web Analytics) COO Dennis R. Mortensen and is headquartered in New York. For more information, visit http://www.visualrevenue.com.