Beauty industry attempts to set brand new Guinness World Record - the most simultaneous spray tans in one location, at Professional Beauty London 2013

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On Monday 25 February 2013, Professional Beauty London 2013 (24-25 February, ExCeL London) is hosting one of the most ambitious spray tanning events in history, which will see 300 simultaneous spray tans in one single location.

The Guinness World Records official attempt is in support of Professional Beauty’s chosen charity ‘Wellbeing of Women’. Established in 1964 to enable major breakthroughs in both obstetrics and gynaecology, it is wholly dedicated to improving the health of women and babies across the UK and continues to invest in special research projects and allocate funds towards the training of specialist doctors and midwives.

Never before attempted, the Guinness World Records title will bring together all the major tanning brands, beauty students and working professionals with an official adjudicator from Guinness World Records on hand to verify the attempt and present the world record certificate immediately should it be achieved.

The visual effect of 300 bikini-clad ladies and men sprayed at the same time for a cause so close to the core Professional Beauty consumer, will be one not to miss. Press viewing area will be available for film crews and photographers.

The much-anticipated event is designed to highlight how the growth in the self-tan market has grown by 4% year on year despite the economic gloom, with the professional beauty and spa sector one of the few to experience business growth in the last 5 years. Professional Beauty itself welcomes nearly 40,000 people over the two-day event, positioning it as the leading beauty trade event in the UK and second in Europe.

Trade professionals and students can register to take part at http://www.professionalbeauty.co.uk/gwr and will all receive a certificate if record is achieved.

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Ali Ineson
RI Media
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