Owned it adds new apps and grows team with recent funding boost

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Social referral platform for retailers reveals plans.

Owned it logo

Our retail clients gain exposure to new visitors from the customer’s social circle, leading to more sales

Social commerce company Owned it has announced plans to launch new apps and its team expansion as a result of a recent funding boost.

Owned it’s social referral platform helps retailers to increase revenue and conversions by turning the retailer’s order confirmation page into a springboard for social sharing of tailored offers and incentives.

A £100,000 investment in the Birmingham-headquartered company comes from Finance Birmingham and private investors.

The funding is being used to develop and add new apps to Owned it’s existing suite of social and marketing apps. One of the exciting new apps in pipeline, called ‘Feedback app’, is a quick way of capturing online shopping experience of customers. As a result of feedback gathered, a retailer can significantly improve conversions and reduce the rate of cart abandonment. The company is also implementing a new tracking and fraud prevention mechanism to streamline the delivery of rewards.

Owned it is already working with retailers from 25 different countries in the consumer electronics, gadgets, gifts and fashion sectors who have experienced significant increases in customer engagement on social media through the Owned it service. On average, retailers find that 30% of customers will engage online when using Owned it. Retailers are also using Owned it to extend the reach of promotions and offers via different social channels.

Andy Povey, Investment Executive, Finance Birmingham, commented: “We invested in Owned it as we were impressed by the team’s successful track record. The company provides a unique way of understanding consumer behaviour and will play an important role in the development of online data capture for retailers.”

Owned it has also expanded its team with a new Sales and Marketing Manager and two further developers joining the team.

Co-founder and Managing Director of Owned it Manoj Krishnapillai commented: “Retailers focus primarily on converting customers up to the point of purchase and are failing to use of the order confirmation page to increase sales further. Our platform incentivises shoppers and converts them into brand advocates by encouraging them to share offers via their preferred social channels. Our retail clients gain exposure to new visitors from the customer’s social circle, leading to more sales; both the customer and friends and family gain an incentive, such as a discount codes or cash back.”

Owned it’s suite of customer engagement apps enables retailers to create and customise a wide range of social media and referral campaigns. The built-in campaign optimisation module allows shoppers to be segmented according to a multiple criteria including the products they buy and customer demographics, helping retailers identify campaigns that will deliver the best results and optimise the offers accordingly. For instance, shoppers buying on weekday mornings may respond better to cash backs than gift codes or competitions – Owned it allows these shoppers to be targeted with relevant offers automatically. .

Owned it is available as an easy to install plugins/add-on for major ecommerce platforms including Magento, Opencart, Zencart, Ubercart and osCommerce.

With four subscription levels, based on transactions per month, and no contract, Owned it’s service is suitable for both large and small retailers.

Owned it will be exhibiting at the Internet Retailing Expo, from 20 - 21 March 2013, on stand P15.

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About Owned it
Owned it is a team of passionate entrepreneurs based in UK who are set to reveal the value of social commerce. The company is managed by a team with a strong track record in building successful start-up businesses.

Owned it is a social referral platform which helps retailers to increase referrals, revenue and conversions by turning the retailer’s order confirmation page into a springboard for social sharing of tailored offers and incentives.

Retailers using Owned it’s social referral system can create and test targeted campaigns that encourage the sharing of products. As a result, the retailer gains exposure to new visitors from the customer’s social circle, leading to more sales.

Using Owned it’s powerful analytics dashboard, retailers can learn more about their most influential customers and effortlessly optimise their customer marketing to increase sales.

To start a free trial and for more information, please visit: https://www.ownedit.com/

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Ranbir Sahota
Vitis PR
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