Past Times Run Valentine's ‘Reverse Auction’ Twitter Campaign

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Online gift retailer Past Times launches ‘reverse auction’ in run up to Valentines. Followers can tweet the link of a selection of Valentines gifts, working collaboratively to bring down the price.

The Past Times buying team have handpicked some of their bestselling Valentines gifts for a new social media campaign, which places the power in the hands of consumers to determine the final price! The percentage discount will increase in proportion to the number of people interacting with the campaign through twitter.

The British online gift retailer is starting the auction at 08:00 on Tuesday 5th February 2013, and will run it through until midday on Thursday 7th February. Once the auction closes and the discount is set, consumers will be able to purchase products from the range at prices as wonderful as the products.

Each 100 tweets will lower the price of the product by 1%. If 2500 share the Valentines product range on Twitter the price of the range will be reduced by a staggering 25%.

Gareth Minor, Managing Director or Past Times at:, said the campaign has been devised to “reward” it’s Twitter followers, and to encourage more people to join the Past Times conversation on Twitter.

Follow Past Times on Twitter @PastTimes. Terms and conditions apply to the reverse auction, for more details see

The campaign is being managed by Obergine at:, creative digital marketing agency.

Learn more about the campaign here:

Past Times ( started life in1986 as a mail order company, opening its first store in Oxford in June 1987, and over the past 27 years has become renowned for its range high quality iconic gifts, jewellery, home and garden wares. Whether treating yourself, or someone close to you, you are sure to find the Perfect Present at Past Times.
The company is now positioned as a digital pure-play, with head office in Witney, Oxfordshire. Through our ecommerce platform (, we sell to a global audience. Whether buying for yourself, your home, or friends and family, you are sure to find the perfect present at Past Times, along with exceptional service through our passionate customer services team.

Gareth Minor    PT Bidco Limited (
Mobile:     +44 (0)7872 472663    Windrush House
Office:    +44 (0)845 2416644    Windrush Park
Email:    gareth(dot)minor(at)pasttimes(dot)com     Witney, Oxfordshire
Web:     OX29 7DX

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Jeremy Anderson
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