Color Me Rad 5K Promises Running Fun for Half a Million Fans

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Color Me Rad 5K celebrates its one year anniversary with hundreds of thousands of fans across the U.S. and Canada by holding races in more than 90 locations, releasing new video.

Color Me Rad 5K participants celebrate with color.

“We don’t want you to worry about getting your best time. We just want you to have the best time.”

Color Me Rad 5K is coming up on the one year anniversary of “color bombing” runners, and if more than 500,000 facebook fans are any indication, people are looking to fun 5Ks as the way to get in shape in 2013. Free from the pressures of timing chips, people can run for the fun of it. Not only are runners having a great time, but they’re also contributing to their communities. A portion of the proceeds of each race is donated to a local charity.

Combining fitness with fun has struck a chord with runners across North America. Many of the hundreds of thousands of Color Me Rad participants are first-time runners. The non-competitive, family friendly atmosphere makes this race accessible to all. Runners start the race with a sparkling white t-shirt. Approximately every kilometer participants run through a color station where volunteers, called the Color Bomb Squad, toss or spray a vibrant color at them. By the time participants cross the finish line, they’ll be as colorful as a confetti fight, and radder than a night of disco roller-skating. Finishers celebrate their accomplishment by throwing their own color bomb into the air, creating a final explosion of color. A new video released by Color Me Rad on their YouTube channel to celebrate reaching a half-million fans shows runners in Austin, TX participating in the color mayhem.

Inspired by the Holi Festival of India, a group of friends decided to bring some excitement to the sport of running through color, music, and a total disregard for speed. “We don’t even own a watch,” said race organizer Scott Crandall. “We don’t want you to worry about getting your best time. We just want you to have the best time.”

A portion of the proceeds of each race goes to a local charity. “We have worked with great charities across the country, and there is nothing more rad than knowing all of this colorful mayhem is also for a good cause,” Crandall said.

Participants of all ages are welcome to run or walk. Registration is available at colormerad.com.

In 2013 Color Me Rad™ will hold races across the U.S. and Canada in more than 90 cities. For more information and to see additional race locations, visit http://www.colormerad.com or check out what fans have to share on Facebook at http://www.facebook.com/colormerad.

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Gretchen Willard
gretchen@colormerad.com
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