Collective Bias Announces Leadership Transition For President

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President Kate Berg now serving as senior advisor to company

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Collective Bias, a pioneer in social shopper media, today announced the appointment of President Kate Berg to senior advisor. As president, Kate directed the early development of the company and laid the foundation for rapid growth and continual innovation, including 130% revenue growth in 2012 that paved the way for further expansion, as well as the company’s current financing efforts.

During her 15-month tenure as president, Ms. Berg, who specializes in developing early stage high-growth businesses, worked closely with co-founders, John Andrews, CEO, and Amy Callahan, COO, to guide the tech-enabled media company in sales, marketing and technology efforts, including the launch of two websites and development of the company’s New York operations. Kate also spearheaded the protection of key company intellectual property, overseeing a copyright infringement victory in federal court and the filing of patent and trademark applications.

Ms. Berg, an entrepreneur in the social media and mobile space, has more than 20 years of experience in technology, concentrating on e-commerce, mobile and digital technology, and has held leadership positions at Gartner, KPMG, Jupiter (now part of Forrester) and Mojiva, among other leading firms.

As a senior advisor she will lead strategic projects for the company, leveraging her media and technology network in the New York metropolitan area.

About Collective Bias
Collective Bias is a social shopper media company that weaves organic social content into engaging real-life stories to create millions of impressions, leading to increased share of voice, organic SEO and ultimately sales for brands and retailers like Starbucks, Nestlé, Tyson and Walgreens. Social Fabric, a proprietary community of 1,300 shopping-focused influencers has a direct, multi-channel reach in excess of 40 million.


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Liz Grimes
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