Zane Benefits Publishes New Information on Private Health Insurance Exchanges

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Brokers May Follow 3 Steps When Helping Employers Offer Health Benefits Through a Private Health Insurance Exchange.

Today, Zane Benefits, Inc. published new information on Private Health Insurance Exchanges. Zane Benefits, which provides comprehensive and flexible alternatives to traditional employer sponsored health benefits, is the leader in defined contribution and health reimbursement accounts.

According to Zane Benefits’ website, The biggest buzzword of this decade in the employee health benefits market is "Private Health Insurance Exchange". Numerous entities ranging from start-ups to new divisions of leading insurance companies have been created to offer new Private Health Exchanges. A private health insurance exchange is a health insurance exchange run by a private company. The following are 3 steps a health insurance broker may use to help employers offer health benefits through a broker's Private Health Insurance Exchange:

1)    Create a Private Health Exchange

According to Zane Benefits’ website, most carriers provide brokers with everything they need to offer a private health exchange. For example, UnitedHealthOne, Cigna, and Aetna all provide a broker with a website and quoting tool that provide clients with:

1.    A choice of two or more health insurance options
2.    Advice and recommendation on what health insurance options best fit their needs
3.    Automated billing for the chosen health insurance plan premium(s)
4.    On-going support for the chosen health insurance plan(s)

So, to create a private health exchange, simply re-brand your existing offerings as a "private health exchange".

2)    Connect the Employer and Employees to Your Private Health Exchange Services

According to Zane Benefits’ website, most employers will choose to offer an HRA defined contribution as their primary employee health benefit offering, and then provide a gateway to a broker's private health insurance exchange for employees to purchase their own individual health insurance plans. The HRA defined contribution allowance can be used to reimburse employees for their health insurance costs 100% tax-free.

3)    Employees Use Your Private Health Exchange to Purchase a Plan

According to Zane Benefits’ website, Employees use your Private Health Exchange to shop, select and purchase their individual health insurance plan. Employees use the tax-free allowance provided by their employer to reimburse themselves for the coverage that best suits their family.

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About Zane Benefits

Zane Benefits was founded in 2006 to provide a revolutionized SaaS (Software-as-a-Service) administration platform ("ZaneHRA") for Health Reimbursement Arrangement (HRAs) and defined contribution healthcare. The flagship software provides a 100% paperless administration experience to employers and insurance professionals that want to offer better health benefits without a traditional group health insurance plan at lower costs. For more information about ZaneHRA, visit

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Ryan Knapp
Zane Benefits
800-391-9209 6709
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