LELO Attends Premier Lingerie Show for Third Year Running

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Leading designer intimacy company enjoys sales boom for personal massagers and bedroom accessories

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We look forward to introducing the entire LELO portfolio to our guests at this year's CurveNY

Swedish designer brand LELO will showcase its premium Dare Me, Indulge Me and Adore Me Pleasure Sets at this year’s CurveNY trade show (February 24-26). An extended selection of LELO products and lingerie will be on display in booth #D8 in New York City’s Jacob K. Javits Center. Authors Em & Lo will sign a limited number of copies of their newest book 150 Shades of Play: A Beginner’s Guide to Kink.

This marks LELO’s third year attending CurveNY, reflecting the ongoing popularity among lingerie buyers for premium intimate lifestyle accessories. Special attention will be placed on LELO’s Pleasure Sets which broke pre-holiday sales records and continue to boom in popularity thanks in part to sustained interest in Fifty Shades of Grey. The company has positioned them as ideal gateway products for couples beginning to explore sensual teasing in the bedroom--the perfect complement to intimate apparel.

LELO will also showcase its award-winning Sussurra Classic collection of silk lingerie and loungewear alongside their premium Smart Wands; high-powered and rechargeable allover body massagers with sleek designs and SenseTouch technology.

To reflect this new found openness to experimentation in the bedroom, the first 150 retailers to visit the LELO booth on Sunday, February 24, will receive a complimentary copy of 150 Shades of Play: A Beginner’s Guide to Kink. Released at the end of 2012, the new book is an A to Z guide for couples seeking a spicier sex life, inspired in part but the blockbuster Fifty Shades novel series.

Eliane Said, Sales Manager for LELO USA, expressed her excitement for the show, “the phenomenon we’ve seen of more and more lingerie boutiques stocking LELO items continues to exceed expectations. We look forward to introducing the entire LELO portfolio to our guests at this year’s CurveNY.”

About LELO
LELO is the world's leading designer brand for intimate lifestyle products. On launching in 2003, LELO transformed the look, feel and function of how personal massagers were perceived, and now applies the same commitment to quality and innovation through bedroom accessories, massage oils, soy massage candles and a premium line of silk intimate apparel.

EDITOR’S NOTE: To schedule a media appointment with a LELO representative during CurveNY, or to receive more information about LELO, please contact Nancy Trent or Pamela Wadler at (212) 966-0024. For International press information on LELO, please send an email to pr(at)lelo(dot)com or call the LELO office at +46 (0) 8440 04 66.

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Pamela Wadler
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