The Natural Sapphire Company Announces Their Thanks to Beck’s Brewery for Spike in Website Visits

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A commercial for a new beer called Beck's Sapphire leads many confused sports fans to a company selling precious sapphires, rubies, and jewelry.

69.35ct Sapphire Ring

many found themselves looking at actual sapphires instead of the new beer.

During the broadcast of Sunday’s Super Bowl XLVII, The Natural Sapphire Company saw an incredible spike in the number of people visiting their website. The company’s web analysts saw this spike occur just after the debut of the Beck’s Sapphire beer commercial, which was voted one of the evening’s favorite commercials by Super Bowl fans. Presumably, there was a massive surge of beer drinking sports fans who rushed to their computers after the black bottle commercial ran, and many found themselves looking at actual sapphires instead of the new beer.

Evan Guttman, CIO for The Natural Sapphire Company noted that, “due to the overwhelming number of fans clicking on our website, our server buckled under the load. But luckily, when the lights came back on and fans returned to watching the game, we all breathed a sigh of relief. If we can survive the Super Bowl, we can survive anything.”

The Natural Sapphire Company has no connection to Beck’s Brewing Company, though they appreciate the extra attention the new beer drew to their website. The team of gemologists at the nearly 75 year old New York sapphire and jewelry company were a bit concerned about the new beer’s black and red label, with one Paul Vermylen stating “Sapphire’s aren’t red… that’s a ruby on the bottle!” but after drinking a few of them, the gemological error was found to be inconsequential.

About The Natural Sapphire Company:
The Natural Sapphire Company specializes in mining, sourcing, and selling natural untreated sapphires. Founded in 1939 by Walter Arnstein, the company is now a third-generation family business. The Natural Sapphire Company supplies sapphires to retailers, jewelry manufacturers, and private clientele. The company launched its Internet retail section in 1999 and has since become a popular e-commerce website. The Natural Sapphire Company is known to have the world’s largest collection of natural, untreated loose sapphires and an amazing array of natural sapphire jewelry. For more information, visit

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Evan Guttman
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