“Ibotta is revolutionizing the way that brands and retailers engage with their customers on mobile devices and drive in-store sales and store visits in a measurable way,” says Ibotta’s CEO Bryan Leach.
Denver, Colorado (PRWEB) February 05, 2013
In celebration of reaching 500,000 registered users and 200 million offer views on Android and iOS devices, Ibotta, Inc., a Silicon Valley-backed technology company, today launched an updated version of the Ibotta app. Ibotta allows consumers to engage with brands while earning cash. This new version makes it even easier for users to earn by introducing a new user engagement via Twitter, along with other updated features.
“Ibotta is revolutionizing the way that brands and retailers engage with their customers on mobile devices while driving in-store sales and store visits in a measurable way,” says Ibotta’s CEO Bryan Leach.
Ibotta has quickly established itself as the leading mobile technology in the CPG space. Benjamin Kennedy, Mobile Group Director at Omnicom Group’s The Integer Group®, notes that “Ibotta is demonstrating encouraging repeat usage rates, outperforming what we see from your average mobile media buy. Having created a platform that rewards a shopper for interacting with a brand, Integer partnered with Ibotta to develop a disruptive Pre-tail interaction. Having established a connection prior to a store visit, the shopper is more likely to buy at point of sale."
The Ibotta app currently features offers on products by Coca-Cola, Kellogg, Kraft, Nestle, Pfizer, Colgate, and other leading companies. Ibotta works at 37 retailers including Walmart, Target, Kroger, Safeway, Walgreens, Rite Aid, CVS, and Publix. Ibotta can be downloaded for free on the Apple App Store and Google Play.
With 100% of users on mobile, Ibotta is now among the most-downloaded shopping apps in the U.S. Ibotta users have already completed 8.5 million brand engagements, meaning they have watched a video, played trivia, answered a one question poll, provided a product testimonial, or posted on social media.
Ibotta has captured the imagination of consumers and has been featured on Good Morning America, Google Play, and is currently a Google Play Staff Pick.
Ibotta is a privately-held company headquartered in Denver that focuses on developing the world’s first brand engagement mobile applications. The company’s technology team has a proven track record of building mobile and web technologies that have enriched the lives of hundreds of millions of consumers while its senior management team has decades of experience working closely with the world’s leading brand companies and retailers.
Ibotta website: ibotta.com
About Ibotta: ibotta.com/about