Doble Group Spearheads Sales Team Reorganization and CRM Implementation for Dominican Republic-based Telecommunications Provider

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WIND Telecom, a leading provider of telecommunications for the Dominican Republic, has employed the services of Miami-based consulting firm Doble Group to assist in the reorganization of its sales department and implementation of Salesforce CRM to improve its business use and daily operations.

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Due to the implementation of Salesforce CRM with the guidance of Doble Group, we have much better communication between our sales team and managers along with more awareness of the sales opportunities we have.

WIND Telecom, a leading provider of telecommunications for the Dominican Republic, has employed the services of Miami-based consulting firm Doble Group to assist in the reorganization of its sales department and implementation of Salesforce CRM to improve its business use and daily operations.

WIND Telecom had only a small sales team and wanted to reorganize its corporate sales department to include its business department. The company also needed help in establishing the correct sales goals and properly training its sales, business and human resource staff to improve sales promotion and efficiency. As a consulting firm that focuses on improving business results through the implementation of CRM and Performance Management solutions and the alignment of teams, processes and technology for success, Doble Group was able to convert WIND Telecom’s sales processes into technical requirements which were automated through the Salesforce CRM. As a result, WIND Telecom can now provide online tracking of sales leads and improved communication between its sales team and managers.

“Due to the implementation of Salesforce CRM with the guidance of Doble Group, we have much better communication between our sales team and managers along with more awareness of the sales opportunities we have,” remarked Damián Báez, CEO of WIND Telecom. “Our sales team is better able to follow internal leads because they’re online, and our managers and sales team have the ability to better deal with customers. Now we have a very easy process, and Salesforce CRM has helped our sales team be more effective within the entire sales process.”

Doble Group also enlisted WIND Telecom employees in its Customer Advantage Sales Training (CAST) Program, in which the company’s sales consultants were certified in value, solution and consultative-based selling, ensuring they have the professional skills to use the Salesforce CRM to its maximum potential in their sales processes. Through Doble Group’s ongoing support program, WIND Telecom is able to keep Salesforce CRM relevant to its evolving process changes and maximize its investment in the application.

About Doble Group, LLC
Doble Group combines sales performance improvement consulting with cloud computing technologies to improve business results for companies throughout the U.S., Central America, the Caribbean and Latin America. The company understands the importance of delivering and supporting integrated end-to-end solutions for customers and is uniquely qualified to deliver these services through hands-on experience. Our mission is to deliver holistic business solutions that deliver bottom-line results to clients. For more information, visit: http://www.doblegroup.com.

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Mariano J. Doble
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