New York, NY (PRWEB) February 05, 2013
As a part of New York Fashion Week, Dolphin Organics™ is celebrating the launch of DO Naturals™ in a private fete extraordinaire to introduce press, beauty editors, media and friends to their new skin and hair care line for teens. Like their flagship Dolphin Organics™ line, DO Naturals products are formulated with plant-derived ingredients and is free of parabens, sulfates and petrochemicals. Says Co-Founder, Nigel Hart, “While other large companies are changing their formulas to include lower cost raw materials, we have raised the industry standards by including absolutely no harsh chemicals in our products. Currently, there is not a product on the market which offers the efficacy of DO Naturals in a natural formula.”
There remains confusion over label claims such as organic and natural. Co-Founder Ayo Hart responded to consumers’ uncertainty, “Our innovative Dolphin Organics ingredients labels made it very easy for parents to see what is in our products, and more importantly, what is not. With DO Naturals, we expanded upon this by adding the source and purpose of each ingredient. We want young girls to begin to educate themselves on the ingredients they use on their bodies every day.”
Ayo and her husband Nigel also wanted to inspire teens to get involved in their communities. They committed to donating a portion of proceeds from DO Naturals™ to Friends of Karen, a non-profit which provides financial and emotional support to families of children with a critical illness. The brand’s credo is Do Healthy, Do Good, DO Naturals™.
Dolphin Organics™ has created two brands, Dolphin Organics and DO Naturals. The products, including shampoo, body wash, conditioner, lotion, detangler and mineral sunscreen, are PETA certified cruelty-free and vegan. Both lines are dermatology tested hypoallergenic. All products are produced in the USA at a facility with more than 25 years of experience in the health and beauty category.